CREATOR ECONOMY NEWSLETTER
Issue #108 | Feb. 14, 2023
More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest social media platforms for consumer spending.
But, as these everyday workers share the intimate secrets of their professional lives online, there is an inevitable question of privacy. This dilemma reaches its peak in the case of the therapist, a position requiring a high threshold of confidentiality.
Just in time for Valentine’s Day, Passionfruit contributor Henry Chandonnet checked in with some couples therapists who run active TikTok accounts, asking for advice on how to manage private and public life—something creators of all genres and niches struggle with.
Also, this week, check out a fantastic interview with Aliyah’s Interlude, a Black alt-fashion creator taking the internet by storm. Then, hear tips and tricks for understanding and securing UGC (user-generated content) deals with brands.
– Grace Stanley, Newsletter Editor
SEEKING A TREND
Your marriage counselor is now a TikToker
With the rise of ‘workplace’ content, TikTok relationship therapists face daunting challenges in client confidentiality.
By Henry Chandonnet, Passionfruit Contributor
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ONE GREAT TIP
“I have found that the most successful partnerships have been ones where the product is willing to, you know, have a sense of humor about itself. If I poke fun at the product, the audience responds well to that.”
—YouTuber SungWon Cho on his best brand partnerships. Read more in our January 2023 interview.
TIPS AND TRICKS
Meet Aliyah’s Interlude, the Black alt-fashion creator taking the internet by storm
Aliyah Bah discussed the meteoric rise of her ‘Aliyah Core’ aesthetic, sharing insight for other creators.
By Victoria Goldiee, Passionfruit Contributor
TOOLS REVIEW
How to become a UGC content creator
You don’t have to be an influencer to make money creating content online.
By Rachel Kiley, Passionfruit Contributor
IN THE BIZ
- TikTok is working on a new creator fund which may launch in the coming months, as well as paywalled video. (via the Information)
- Instagram is ending live shopping in March, focusing instead on advertising. (via TechCrunch)
- Discord “stage channels” are getting video, screen sharing, and text chat support.
- Epic Games launched Postparty, a platform for sharing Fortnite videos. (via TechCrunch)
- Teenagers on TikTok are experiencing tics due to mass psychogenic illness. (via the New York Times)
- Bored Ape co-founder used a farewell post to debunk Nazi claims about his NFT project. (via the Daily Dot)
- Meta is allegedly anticipating further layoffs. (via the Financial Times)
- Creator marketing company Viral Nation is switching up its executive team. (via Tubefilter)
- YouTube opened up Creator Music, a library of music for creators, to all creators in the U.S. (via Tubefilter)
TIKTOK MADE ME DO IT
Anyone else enjoying this Encanto filter?
