Only (the) Fans Can Save Us

CREATOR NEWSLETTER


We’re no strangers to looking at OnlyFans here at Passionfruit (don’t be gross, not like that), and this week Lon Harris walks us through the platform’s promises and pitfalls. Most notably, the platform paid out over $5 billion for its creators on the platform last year. That’s considerably larger than the $1 billion Creator Fund that TikTok discontinued last year and the $1.5 billion that Facebook previously pledged to creators before revamping their creator payment systems.

But to put it another way: The fans that use OF spent $5 billion on their favorite creators last year. While most other platforms (with the exception of Patreon, Kofi, and Fansly) rely primarily on advertising to generate a revenue split for creators, OF has, well, only the fans. That of course has limitations and risks too, but it’s a fundamentally pure model of fan-to-creator payments.

The content is obviously the most intimate, but so is that relationship with the fans. And that is ultimately going to be the revenue that is most ironclad. I’m not saying we should all go out and start producing boudoir shots to supplement our Youtube revenue (I’m not saying not to, either), but thinking about how to connect more deeply with fans is a big part of this game that isn’t immediately obvious when you make your first couple of TikToks (though we should note: TikTok is also getting into the subscription game now too).

To that end, we’re connecting with our own fans over on Discord, and if you’d like to talk more with us and our fans about what you’re doing with your own fans, we’d love to have you there. Come say hi, tell us what you’re working on, and let’s find ways to create intimate connections with each other and our audiences.

Passionfruit fans only, please. We’ll talk about how to manage the haters some other time.


NOTED BY LON HARRIS

OnlyFans Revolutionizes the Creator Economy with $5 Billion in Annual Earnings

OnlyFans on tablet and money

Passionfruit Readers: Get Up To $100 in TikTok Advertising Credits

Newsflash: TikTok ads work for small businesses and creators. Whether you’re trying to grow your audience on platform, build an email list off platform, or sell your own products, Tiktok has an entire suite of products for targeting, engaging, and converting new fans and loyal followers. Sign up now and get up to $100 in additional advertising credits when you fund your account through this link.


IN THE BIZ


PERSONALITIES

YouTuber Marques Brownlee Launched a Wallpaper App, and Fans Aren’t Happy

Launching a product isn’t easy, launching a wallpaper app is even harder.

By Steven Asarch, Passionfruit Contributor


TOOLS REVIEW

The Rode Wireless ME Is the Portable Mic Everyday Creators Need To Consider

For $149 you could make your content sound like a million bucks

By John-Michael Bond, Passionfruit Contributor


WHAT WE’RE WATCHING


INSTAGRAM MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🕹️ TikTok Mega-Star Launches Web3 Gaming Company

    🕹️ TikTok Mega-Star Launches Web3 Gaming Company

    CREATOR ECONOMY NEWSLETTER Issue 41 | May 26, 2022 Like most ventures on the blockchain, play-to-earn gaming has been met with a lot of skepticism. In addition to the environmental impact and volatility of the crypto market at-large, gamers have brought up concerns unique to play-to-earn gaming. Critics say these games are costly to enter,…

  • The Appeal of Hours-Long YouTube Recaps

    The Appeal of Hours-Long YouTube Recaps

    CREATOR ECONOMY NEWSLETTER Issue 37 | April 28, 2022 As I write this, I am three hours deep into YouTuber Quinton Hoover’s first iCarly recap, which clocks in just under five hours. If you think that’s bizarre, it’s not as unusual as it seems. Uber-long YouTube videos like Hoover’s have risen in popularity over the past couple…

  • Nikita Dragun’s New Chapter

    Nikita Dragun’s New Chapter

    CREATOR ECONOMY NEWSLETTER Issue 38 | May 5, 2022 Nikita Dragun is a complicated fixture in the creator space. She’s one of the most visible and outspoken trans influencers in the world. She’s also become infamous for drama and controversy over the past few years. Scandal has been a driving force in her career thus far, following her from YouTube to…