How Much Money Do Influencers Actually Make?
CREATOR NEWSLETTER Issue #215 | February 27, 2024 THE COMMENTS SECTION “So for the people who think I’ve made 80-something-thousand, a hundred thousand, three hundred thousand — I am so sorry to disappoint you, but the actual number is nowhere near.“ – Grace Stanley, Deputy Editor PERSONALITIES Freedom to Tweet or Freedom to Delete? The…
Creators, Please Don’t Only Hire Your Friends
CREATOR NEWSLETTER Issue #214 | Feb. 22, 2024 – Grace Stanley, Deputy Editor PLATFORMS YouTube Is America’s #1 Streamer. What Happens Next? Hollywood is having trouble distinguishing between “creators” and “creatives.” By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Udemy’s flash sale ends at midnight PT tonight! Get steep discounts across their entire…
Sorry Not Sorry: The Mislabeled Trope of the YouTube Apology
CREATOR NEWSLETTER Issue #213 | February 20, 2024 THE COMMENTS SECTION “Y’all, we need to put together a YouTuber apology/response video bingo.” – Drew Grant, Editorial Director CULTURE The Streamer Awards Made Me Feel Too Old for Twitch There were so many faces and moments that I didn’t recognize at all. By Steven Asarch, Passionfruit…
Is This the New IMDb for Creators?
CREATOR NEWSLETTER Issue #212 | February 15, 2024 THE COMMENTS SECTION “The way we work has changed. It’s become much more creative and collaborative. At Mosaic we’re convinced that a more effective method could be developed for individuals to document project-based work and highlight their achievements, with authenticity at its core.” – Grace Stanley, Deputy…
Generation Sell-Out: The Underrated Virtue of Creator Shops
CREATOR NEWSLETTER Issue #211 | February 13, 2024 THE COMMENTS SECTION “Anybody else think it’s extremely fucking weird that when a creator gets outed for something terrible, everyones immediate response is to bully their art/content instead of… like… talk about the terrible thing they did?” – Drew Grant, Editorial Director PLATFORMS Won’t Someone Please Think…
Fan Fiction: A Day in the Life of a Creator in the Bizarro-Verse Where Gina Carano Wins Her Disney Lawsuit
CREATOR NEWSLETTER Issue #210 | February 8, 2024 “[Gina] Carano, in a complaint filed Tuesday in California federal court, alleges she was fired for voicing right-wing opinions on social media and seeks a court order that would force Lucasfilm to recast her… and at least $75,000, plus punitive damages.” –The Hollywood Reporter “A short time…
Please Sir, Can You Smash That Like Button?
CREATOR NEWSLETTER Issue #209 | February 6, 2024 Back in the day, parents used to send their kids to camp to learn archery or canoeing. Nowadays, children are joining summer camps in droves to pursue their dreams of becoming professional creators. According to a 2023 Morning Consult poll, a whopping 57% of Gen Zers said…
Fake News: Influencers Didn’t Kill Journalism. Wall Street Did.
CREATOR NEWSLETTER Issue #208 | February 1, 2024 Two weeks ago, the 30-year-old music news and review site Pitchfork was folded unceremoniously into GQ, gutting its staff. Conde Nast, the parent company of GQ, which acquired the venerated music site in 2015 — had its chief content officer Anna Wintour announce the layoffs during a…
Even the Top 4% of Creators Want a Union
CREATOR NEWSLETTER Issue #207 | January 30, 2024 Tomorrow morning, creator commerce platform Kajabi is releasing a new study examining 2,000+ high-earning creators across the world who make over $100,000 per year. The study covers some of the various “strategies, behaviors, mindsets, and demographics” that set six-figure-earning creators apart from the rest of the crowd.…
Do We Need a Reverse Adpocalypse?
CREATOR NEWSLETTER Issue #206 | January 25, 2024 Deja-tube: no, it’s not the weird feeling one gets while watching Doja Cat’s “Demons” video. It’s the uncanny sensation after seeing a YouTube ad in clear, flagrant defiance of the platform’s policies show up on one channel and suddenly seeing it everywhere. Whether it’s fleshlights, celebrity AI-generated…
