Archive

  • Get Your Head in the Clouds

    Get Your Head in the Clouds

    CREATOR NEWSLETTER Issue #154 | July 25, 2023 If you’re anything like me (a creative individual with attention deficits), you’ll remember school days when teachers bemoaned you for having your head in the clouds, with end-of-semester report cards that read: “Grace is great, but has a habit of daydreaming.” I don’t know about you, but…

  • Three Strikes: The Consequence of a Self-Imposed Creator Shutdown

    Three Strikes: The Consequence of a Self-Imposed Creator Shutdown

    CREATOR NEWSLETTER Issue #153 | July 20, 2023 SAG is on strike. WGA has been striking for months now (welcome to the party, y’all). Even Southern California’s hotel unions are on strike, and for real, shame on the outfits who, unable to use AI replacements as a credible threat in the negotiations, have instead just…

  • An Ode to the Creative Dreams Crushed by Hollywood Bosses

    An Ode to the Creative Dreams Crushed by Hollywood Bosses

    CREATOR NEWSLETTER Issue #152 | July 18, 2023 Is anyone else feeling the crushing boot of techno-capitalism on their necks more than usual this work week? I know I am. I started my career as a production assistant, prompted by the fierce love of documentaries I developed in college — obsessed with the weird tragic…

  • Behind the Scenes: Inside Passionfruit’s Editorial Process

    Behind the Scenes: Inside Passionfruit’s Editorial Process

    CREATOR NEWSLETTER Issue #151 | July 13, 2023 Passionfruit Editorial Channel: Adelia Chamberlain, Drew Grant, Leslie Horn Peterson Drew: So, Lon’s piece went in a different direction, and I don’t know what to write for the newsletter intro now. I’m thinking about making it about how creators need to take a page from influencers and…

  • Reel Rejects Have Over a Million Subscribers. So Why Is Creator Greg Alba Still in ‘Scarcity’ Mindset?

    Reel Rejects Have Over a Million Subscribers. So Why Is Creator Greg Alba Still in ‘Scarcity’ Mindset?

    CREATOR NEWSLETTER Issue #150 | July 11, 2023 Guys, did you know Passionfruit is doing VIDEO PODCASTS now? Well, a video podcast, but there’s a podcast version of the video if that’s your speed. Head to our YouTube channel and check out The Reactorverse Podcast, a new weekly series where video editor Eric Rodriguez talks…

  • July 3rd and the Creators’ Dilemma

    July 3rd and the Creators’ Dilemma

    CREATOR NEWSLETTER Issue #149 | July 6, 2023 Is it just me, or did we do the Fourth of July all wrong this year? I’m no Earth scientist (I just play one on blah blah blah, you get the picture), but according to my calculations — based mainly on nostalgic memories of long weekends spent…

  • Why would Elon Musk limit views on his own platform?

    Why would Elon Musk limit views on his own platform?

    CREATOR NEWSLETTER Issue #148 | July 4, 2023 Over the weekend, Twitter owner Elon Musk announced sweeping controversial changes to Twitter, including temporary limits on how many tweets people can read daily (6,000 posts for verified users, 600 for non-verified users) and preventing users that are not logged into an account from viewing tweets. Musk…

  • All Aboard Colleen Ballinger’s Toxic Gossip Train

    All Aboard Colleen Ballinger’s Toxic Gossip Train

    CREATOR NEWSLETTER Issue #147 | June 29, 2023 All aboard the toxic gossip train.  In case you don’t know what I’m talking about, boy, do we have a story for you. YouTuber Colleen Ballinger, widely known as alter ego Miranda Sings, finally responded to those accusing her of forming inappropriate relationships with young fans.  How,…

  • VidCon 2023: Elf Bars & Egos

    VidCon 2023: Elf Bars & Egos

    CREATOR NEWSLETTER Issue #146 | June 27, 2023 Instagram Night Out is an invite-only VidCon event where 800 creators peacock, network, and hope to make agency and industry connections that will lead to better business deals. The splashy VidCon event occurred at a boozy music venue, the City National Grove of Anaheim, which has seen…

  • VidCon 2023: Squishmellow Pits and Celebrity Sightings

    VidCon 2023: Squishmellow Pits and Celebrity Sightings

    CREATOR NEWSLETTER Issue #145 | June 22, 2023 Oh, the joys of VidCon. If you aren’t packed in an Anaheim hotel elevator with kids and families—some in “Minecraft” merch, others in Mickey Mouse ears—are you really experiencing VidCon?  VidCon is the go-to convention for video creators to meet fans, rub shoulders with brands, and party.…