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CREATOR ECONOMY NEWSLETTER Issue #113 | Mar. 2, 2023 Today, we’re featuring two incredibly iconic TikTok creators in interviews jampacked with useful advice, tips, tricks, and wisdom.  First, explore the story of Chrissy Chlapecka, TikTok’s beloved bimbo-turned-musician who has over 5 million TikTok followers. In an interview with Passionfruit, Chlapecka spoke on the evolution of…

CREATOR ECONOMY NEWSLETTER Issue #112 | Feb. 28, 2023 If you want to flourish in social media, it’s important to realize audiences are not monolithic. There’s no one size fits all approach for viewers—especially in a world as hyper-focused as social media. Since the dawn of social media, Black creators have been at the forefront…

CREATOR ECONOMY NEWSLETTER Issue #111 | Feb. 23, 2023 Black History Month is celebrated every February, but in the creator economy, there are trailblazers who are redefining what it means to be an influencer every day, week, and month of the year.  To celebrate these Black role models and mold-breaking artists on social media, the…

CREATOR ECONOMY NEWSLETTER Issue #110 | Feb. 21, 2023 M3GAN, a comedy-horror movie about an artificial intelligence doll, saw viral success through social media marketing since its December 2022 debut.  Behind the voice of the leading doll character is 18-year-old actress Jenna Davis (@itsjennadavis), who is also a creator and influencer. Davis garnered millions of…

CREATOR ECONOMY NEWSLETTER Issue #109 | Feb. 16, 2023 Influencer public breakups and divorces tend to get messy. A recent example was in September 2022, when Ned Fulmer, a member of the YouTube collective Try Guys, faced viral scrutiny for an extra-marital affair he had with a co-worker. The high-stakes story led many fans to…

CREATOR ECONOMY NEWSLETTER Issue #108 | Feb. 14, 2023 More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest…

CREATOR ECONOMY NEWSLETTER Issue #107 | Feb. 9, 2023 Rebecca Black is not just a musical sensation, she’s a creator legend.  Beyond her “Friday” backstory, Black is truly a conqueror of internet culture. Aside from her original music, she became a successful YouTuber with over a million followers—posting vlogs, Q&As, and stripped-back song covers in…

CREATOR ECONOMY NEWSLETTER Issue #106 | Feb. 7, 2023 Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity.  Not only has Twitter not shared how creators will be paid, but it also…

CREATOR ECONOMY NEWSLETTER Issue #105 | Feb. 2, 2023 Hi everyone, happy Black History Month. We have an exciting line up of features this month celebrating Black creators, activists, business leaders, and stories. Stay tuned! This week, we’re exploring a viral story about food TikToker Keith Lee, who recently spoke out against false rumors that…

CREATOR ECONOMY NEWSLETTER Issue #104 | Jan. 31, 2023 Did you know tax season kicked off this month? As the Apr. 18 deadline for filing your taxes approaches this year, it’s good to get your documents prepared. For creators who monetize their content online, having additional income also comes with the responsibility of a different…