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Behind the Scenes: Inside Passionfruit’s Editorial Process
CREATOR NEWSLETTER Issue #151 | July 13, 2023 Passionfruit Editorial Channel: Adelia Chamberlain, Drew Grant, Leslie Horn Peterson Drew: So, Lon’s piece went in a different direction, and I don’t know what to write for the newsletter intro now. I’m thinking about making it about how creators need to take a page from influencers and…
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Reel Rejects Have Over a Million Subscribers. So Why Is Creator Greg Alba Still in ‘Scarcity’ Mindset?
CREATOR NEWSLETTER Issue #150 | July 11, 2023 Guys, did you know Passionfruit is doing VIDEO PODCASTS now? Well, a video podcast, but there’s a podcast version of the video if that’s your speed. Head to our YouTube channel and check out The Reactorverse Podcast, a new weekly series where video editor Eric Rodriguez talks…
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July 3rd and the Creators’ Dilemma
CREATOR NEWSLETTER Issue #149 | July 6, 2023 Is it just me, or did we do the Fourth of July all wrong this year? I’m no Earth scientist (I just play one on blah blah blah, you get the picture), but according to my calculations — based mainly on nostalgic memories of long weekends spent…
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Why would Elon Musk limit views on his own platform?
CREATOR NEWSLETTER Issue #148 | July 4, 2023 Over the weekend, Twitter owner Elon Musk announced sweeping controversial changes to Twitter, including temporary limits on how many tweets people can read daily (6,000 posts for verified users, 600 for non-verified users) and preventing users that are not logged into an account from viewing tweets. Musk…
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All Aboard Colleen Ballinger’s Toxic Gossip Train
CREATOR NEWSLETTER Issue #147 | June 29, 2023 All aboard the toxic gossip train. In case you don’t know what I’m talking about, boy, do we have a story for you. YouTuber Colleen Ballinger, widely known as alter ego Miranda Sings, finally responded to those accusing her of forming inappropriate relationships with young fans. How,…
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VidCon 2023: Elf Bars & Egos
CREATOR NEWSLETTER Issue #146 | June 27, 2023 Instagram Night Out is an invite-only VidCon event where 800 creators peacock, network, and hope to make agency and industry connections that will lead to better business deals. The splashy VidCon event occurred at a boozy music venue, the City National Grove of Anaheim, which has seen…
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VidCon 2023: Squishmellow Pits and Celebrity Sightings
CREATOR NEWSLETTER Issue #145 | June 22, 2023 Oh, the joys of VidCon. If you aren’t packed in an Anaheim hotel elevator with kids and families—some in “Minecraft” merch, others in Mickey Mouse ears—are you really experiencing VidCon? VidCon is the go-to convention for video creators to meet fans, rub shoulders with brands, and party.…
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The ‘Traumageddon’ Reckoning
CREATOR NEWSLETTER Issue #144 | June 20, 2023 Youtuber Colleen Ballinger is currently facing an onslaught of allegations of grooming and inappropriate behavior from former young fans and employees. Though the situation, known as “traumageddon,” may seem like niche influencer drama, it’s actually indicative of how creators have come to hold each other accountable. I’ll…
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Creators Face an Existential Crisis. But Help is On the Way.
CREATOR NEWSLETTER Issue #143 | June 15, 2023 Today’s newsletter is presented by Detail, a powerful all-in-one app for video creators at every level. Use Passionfruit’s referral link to try out their new iOS app Detail Duo, which allows you to dual record, edit and post directly from your phone. SPONSORED Detail Duo is the…
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The Creator Labor Economy is Broken. Pay Your Mods Anyway.
CREATOR NEWSLETTER Issue #142 | June 13, 2023 Don’t adjust your screens, we’re trying out some new stuff here on the newsletter. Starting with this long overdue meet-and-greet: Hi! I’m Drew Grant, and I’m the managing editor of Passionfruit. If you’ve noticed we’ve been shifting around our content coverage, I’m the person to blame for…
