The Twitch Streamers and Insta Baddies of the MCU


Good afternoon everyone! Today, we have not one, but two stories about Marvel. In one case, Marvel hit an anonymous Instagram creator with a DMCA subpoena to unveil their identity, after they leaked unreleased footage of the upcoming “Captain America” movie. Kind of wild. In another story from this week, the studio had to ferociously backtrack after creators spoke out about a policy that forbade them from saying negative things about the upcoming game “Marvel Rivals” if they signed up for early access.

Once a simple “pocket-size studio” by comic book writer Stan Lee, Marvel is now Disney’s prize behemoth of ticket sales, merchandise, action figures, games, and fans willing to overlook bad CGI. And unfortunately, while it rakes in billions, the overworked creators and artists who make its success possible tend to be left behind.

But arguably, creators now have unprecedented social power and leverage in the entertainment industry. While Grandpa Disney might act like the MCU is some kind of timeless classic commodity, it’s clear that it can’t survive without Twitch streamers and Insta baddies giving it relevance. Disney can afford a lot of things (like raises), but it can’t afford to completely alienate creators.


‘Marvel Rivals’ Contract Teaches Creators an Important Lesson

marvel rivals logo next to video game characters

Wake up to the latest creator news

The creator economy is changing fast. Stay in the know with daily news from the creator industry’s most trusted source: Tubefilter.

From exclusive interviews to global YouTube charts, Tubefilter has everything creators need to stay on top of the latest trends, platform updates, and breaking news stories.



What Is the Freelancers Union? A Guide for Creators

If you’re considering joining the Freelancers Union, here’s what you need to know.

By Rachel Kiley, Passionfruit Contributor

freelancers union - featured image, two hands reaching out from computers to join together over the union logo


anonymous creator in hoodie with marvel imagery in the background

Marvel Subpoenas Instagram To Unmask Anonymous Creator Known for Movie Leaks

The identity of movie scoop creator CanWeGetSomeToast might be revealed.

By Charlotte Colombo, Passionfruit Contributor


This week on the Reactorverse Podcast, the Shermkage himself joins to chat about his channel, Re:Animated, focusing on anime and animation. Sherm shares his history with the medium, how it helped him find his tribe in content creation, and offers insight on managing a multi-talent channel while considering everyone’s needs — including his own.

Don’t forget to subscribe to the Passionfruit YouTube channel so you don’t miss an episode.

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • YouTube Strikes Again with Copyright Cover Claims

    YouTube Strikes Again with Copyright Cover Claims

    CREATOR NEWSLETTER Issue #256 | July 18, 2024 THE COMMENTS SECTION “Getting multiple copyright claims on music that’s very much in the public domain. Even for our own cover of said music. It’s maddening. We want to shine a light on historical music in Lackadaisy, but it’s made near impossible by how broken this is,…

  • How a YouTube Personality Unmasks Anonymous Critics

    How a YouTube Personality Unmasks Anonymous Critics

    CREATOR NEWSLETTER Issue #255 | July 16, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Multiple Creators Accuse YouTuber TechLead of Copyright Abuse ‘He’s been abusing this tool for a while, and I think it’s time that YouTube takes some sort of action.’ By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Transform your creator…

  • One Day Left to Apply for White House’s Creator Economy Conference

    One Day Left to Apply for White House’s Creator Economy Conference

    CREATOR NEWSLETTER Issue #254 | July 11, 2024 THE COMMENTS SECTION “Influencer/hustle culture has created subsections of the entertainment industry that are causing large companies to divest from traditional outlet and invest in influencers BECAUSE IT IS EASY. Because they can almost guarantee a win/positive reaction. It’s pure corpo manipulation” – Drew Grant, Editorial Director…