Twitch Leaves Behind Creators In South Korea

CREATOR NEWSLETTER


Twitch has a special place in my heart. I’m a big fan of cozy gamers playing anarcho-fantasy farming sims, of politicians playing “Among Us,” of witnessing insane speedruns, and of all the other light-hearted shenanigans on the platform. The Twitch community ranges from supportive to toxic (Twitch streamers are fairly notorious for their middle-school-level drama). But when the community gives, it gives. There’s something irreplaceable about it all: the historical emotes, the fan-driven environments, the global community, the competitive spirit of gaming.

“Twitch,” like all major social platforms, has become such a social staple that sometimes I forget it’s a company, with stockholders and executives to appease. And its creators, alongside all its formal employees, are the laborers keeping it afloat — the ones who will suffer the consequences when things go south, things shut down, and layoffs arrive.

That’s why it’s so devastating to hear the news from Twitch this week. Twitch CEO Dan Clancy announced yesterday that on Feb. 27, 2024, the platform would cease operations in South Korea — arguably, the esports capital of the world, with over half of South Korea’s population considering themselves esports fans. Korea’s esports market is projected to reach $274.4 million this year, but it’s not enough. According to Clancy, with no net neutrality and high network costs in the country, Twitch has been running at a significant loss in the region. (Read Passionfruit contributor Charlotte Colombo’s dispatch on the news to learn more about why this is happening).


THE COMMENTS SECTION


Creators’ faith in Twitch suffers with each passing controversy — when it cut its revenue-sharing plans with top creators, when it proposed and then revoked new policies around brand deals, when it lost many top streamers to Kick and Rumble due to its simulcasting and revenue sharing policies. It’s done some things to address these issues (lifting simulcasting restrictions, for example). But it’s had so many issues that CEO Clancy has had to drive around in a van to try to win over some of the big creators in the U.S. who have left the platform.

Still, despite all these issues, many creators are loyal to Twitch. Their income is tied to the platform. Now, in a matter of months, those creators in Korea have to try to pack up and move somewhere else, find a new job. Their livelihoods, their careers, everything is suddenly gone. It’s a brutal reminder that, at the end of the day, social platforms are not just all about community, fun, and games — social platforms are companies that determine the income of thousands of people.

And unfortunately, unlike many workers, Twitch creators aren’t getting severance.


PLATFORMS

The Esports Capital of the World Is Dead, and It’s All Because of Twitch


IN THE BIZ


STREAMING

Everything You Ever Wanted to Know About Livestreaming on YouTube

Unlock the power of live content! Learn how to seamlessly stream on YouTube with our comprehensive step-by-step tutorial.

By Rachel Kiley, Passionfruit Contributor


TIPS & TRICKS

How to add chapters to YouTube video - featured image

How To Add Chapters To YouTube Videos So You Look Professional (It’s Easy, Don’t Complain)

It’s so easy you have no excuses.

By John-Michael Bond, Passionfruit Contributor


WHAT WE’RE WATCHING


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🎮 ‘League of Legends’ Union Refuses To Play

    🎮 ‘League of Legends’ Union Refuses To Play

    CREATOR NEWSLETTER Issue #138 | May 30, 2023 In a historic move, professional League of Legends players in the North American League Championship Series (LCS) are making their voices heard. Just days before its highly anticipated summer season kicks off this Thursday, these players voted to walk out. The uproar stems from Riot Games’ decision…

  • 🦹 Bogus Copyright Strikes Again!

    🦹 Bogus Copyright Strikes Again!

    CREATOR NEWSLETTER Issue #137 | May 25, 2023 Brace yourselves, because our town misogynist, edgy streamer Adin Ross, actually copystriked a video… he helped make??? It looks like the edgelord supreme copystriked one of his collaborators, Call of Duty streamer Futives, who co-streamed gaming with Ross (with Ross getting his ass righteously handed to him…

  • 😡 Is YouTube Doing Enough To Prevent False Copystrikes?

    😡 Is YouTube Doing Enough To Prevent False Copystrikes?

    CREATOR NEWSLETTER Issue #136 | May 23, 2023 We’re thrilled to welcome star internet culture journalist Kelsey Weekman as a contributor for Passionfruit. This week, she explores the case of YouTuber Alex Edson, who is facing heat for nearly de-platforming his rivals with allegedly false copyright strikes. It begs the question: Is YouTube doing enough…