Twitch Leaves Behind Creators In South Korea

CREATOR NEWSLETTER


Twitch has a special place in my heart. I’m a big fan of cozy gamers playing anarcho-fantasy farming sims, of politicians playing “Among Us,” of witnessing insane speedruns, and of all the other light-hearted shenanigans on the platform. The Twitch community ranges from supportive to toxic (Twitch streamers are fairly notorious for their middle-school-level drama). But when the community gives, it gives. There’s something irreplaceable about it all: the historical emotes, the fan-driven environments, the global community, the competitive spirit of gaming.

“Twitch,” like all major social platforms, has become such a social staple that sometimes I forget it’s a company, with stockholders and executives to appease. And its creators, alongside all its formal employees, are the laborers keeping it afloat — the ones who will suffer the consequences when things go south, things shut down, and layoffs arrive.

That’s why it’s so devastating to hear the news from Twitch this week. Twitch CEO Dan Clancy announced yesterday that on Feb. 27, 2024, the platform would cease operations in South Korea — arguably, the esports capital of the world, with over half of South Korea’s population considering themselves esports fans. Korea’s esports market is projected to reach $274.4 million this year, but it’s not enough. According to Clancy, with no net neutrality and high network costs in the country, Twitch has been running at a significant loss in the region. (Read Passionfruit contributor Charlotte Colombo’s dispatch on the news to learn more about why this is happening).


THE COMMENTS SECTION


Creators’ faith in Twitch suffers with each passing controversy — when it cut its revenue-sharing plans with top creators, when it proposed and then revoked new policies around brand deals, when it lost many top streamers to Kick and Rumble due to its simulcasting and revenue sharing policies. It’s done some things to address these issues (lifting simulcasting restrictions, for example). But it’s had so many issues that CEO Clancy has had to drive around in a van to try to win over some of the big creators in the U.S. who have left the platform.

Still, despite all these issues, many creators are loyal to Twitch. Their income is tied to the platform. Now, in a matter of months, those creators in Korea have to try to pack up and move somewhere else, find a new job. Their livelihoods, their careers, everything is suddenly gone. It’s a brutal reminder that, at the end of the day, social platforms are not just all about community, fun, and games — social platforms are companies that determine the income of thousands of people.

And unfortunately, unlike many workers, Twitch creators aren’t getting severance.


PLATFORMS

The Esports Capital of the World Is Dead, and It’s All Because of Twitch


IN THE BIZ


STREAMING

Everything You Ever Wanted to Know About Livestreaming on YouTube

Unlock the power of live content! Learn how to seamlessly stream on YouTube with our comprehensive step-by-step tutorial.

By Rachel Kiley, Passionfruit Contributor


TIPS & TRICKS

How to add chapters to YouTube video - featured image

How To Add Chapters To YouTube Videos So You Look Professional (It’s Easy, Don’t Complain)

It’s so easy you have no excuses.

By John-Michael Bond, Passionfruit Contributor


WHAT WE’RE WATCHING


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • How a YouTube Personality Unmasks Anonymous Critics

    How a YouTube Personality Unmasks Anonymous Critics

    CREATOR NEWSLETTER Issue #255 | July 16, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Multiple Creators Accuse YouTuber TechLead of Copyright Abuse ‘He’s been abusing this tool for a while, and I think it’s time that YouTube takes some sort of action.’ By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Transform your creator…

  • One Day Left to Apply for White House’s Creator Economy Conference

    One Day Left to Apply for White House’s Creator Economy Conference

    CREATOR NEWSLETTER Issue #254 | July 11, 2024 THE COMMENTS SECTION “Influencer/hustle culture has created subsections of the entertainment industry that are causing large companies to divest from traditional outlet and invest in influencers BECAUSE IT IS EASY. Because they can almost guarantee a win/positive reaction. It’s pure corpo manipulation” – Drew Grant, Editorial Director…

  • Copyright, Copyright, Copyright

    Copyright, Copyright, Copyright

    CREATOR NEWSLETTER Issue #253 | July 9, 2024 – Grace Stanley, Deputy Editor PERSONALITIES YouTuber Sssniperwolf Catches Stray Bullet From Allegedly Falsified Copyright Strike A smaller creator received a copyright strike for his video about Sssniperwolf. But it wasn’t her who submitted the claim.  By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED START…