Who Puts Skibidi Toilet in Toy Aisles?

Issue #320 | March 4, 2025

I’m staring at a giant Furby mascot walking around the halls of NYC’s Javits Center for Toy Fair 2025. The next minute I’m being accosted by the flatulent sounds of a farting monster plush. There are hundreds of booths vying for my limited attention.

There’s a man on stilts at the Beanie Baby booth and a whistling echoing from the rafters, though I can’t figure out from where. This is the magic of Toy Fair, an annual expo and celebration of what’s next in playing around.

Some companies use toy shelf staples like superheroes or Disney Channel mascots, while others have learned that today’s kids are focused more on what’s happening online. Moose Toys had a large booth showing off their collabs with the Amazing Digital Circus and MrBeast, who are getting a new line of figures and animated shorts.

Tucked away in the corner of the hall is Bonkers Toys, a brand that’s quickly grown to one of the largest playmakers in the toy space by collaborating with content creators.

Founded in 2015, Bonkers was a small company under everyone’s radar until they had their first massive breakout success making blind boxes with Ryan’s World, the nearly 40 million subscriber toy opening channel. They went from a drop in the bucket of companies selling plush or plastic to one of the largest toy brands on the market. In 2021, the brand alone made $250 million, according to the NY Times.

According to Dan Meyer, Head of Marketing at Bonkers Toys, other companies failed to capture the audience of influencer fans “because they didn’t tap into the fandom.” That core fan base that watches every video, comments enthusiastically, and describes influencers by their first name is incredibly powerful, turning a brand into a supernova overnight.

Bonkers sells an array of toys, like blind boxes that include a random toy inside, rainbow-colored kitty cat plushes, and R/C controller toilets. Some of their top partners include LankyBox, a 40-million-subscriber variety channel, and Aphmau, a Minecraft creator with 23 million subscribers.

Then, of course, there’s the infamous Skibidi Toilet toys line. Drawn from the 45 million sub-animator DaFuq!?Boom!, Skibidi Toilet has become a minor phenomenon.

How do you turn a toilet-headed mascot into a toy line? By making toys featuring toilets with human heads that fight robots with alien heads. Then, you expand the brand with more traditional action figures and “battle buckets” of mini figures.

But how do creators get their own toy line?

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– Steven Asarch, Passionfruit Contributor

PERSONALITIES

Attacks on Amouranth and The Sis-A-Thon Raise Concerns About Safety For Female Creators

A number of female streamers were in danger this weekend.

By Charlotte Colombo, Passionfruit Contributor

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Exclusive Invite: BBQ, Brunch & Brands

GetResponse and TikTok LIVE Creator Networks are hosting a VIP rooftop event this Saturday, March 8, from 2 to 5 PM at The Tipsy Alchemist.

🚀 No boring panels. No corporate fluff. Just good vibes, great drinks, BBQ bites, and high-level networking with people actually making moves in the industry.

🎟 RSVP required

IN THE BIZ

Twitch added an option to report channels for “viewership tampering.”
Valkyrae opened up about her stalker incident.
Passes, a creator monetization platform, has been sued for allegedly distributing CSAM.
A new report revealed that “slop is everywhere on Pinterest,” largely stemming from AI.

PERSONALITIES

Twitch Bans Hasan Piker For Alleged Threat Against Rick Scott

The popular streamer’s temporary ban sparks debate on free speech and online censorship.

By Andrew Fiouzi, Passionfruit Contributor

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PLATFORMS

A Reddit Co-Founder Has Now Joined ‘The People’s Bid for TikTok’

Will this make TikTok bite?

By Charlotte Colombo, Passionfruit Contributor

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JOB BOARD

E.L.F. BEAUTY is looking for an Influencer Marketing Intern.
Incendium is looking for a Social Media Manager.
Roblox is looking for a Video Editor.
AARP is looking for a Social Media Intern.

WHAT WE’RE WATCHING

This week, Passionfruit’s Reactorverse podcast is joined by Meesh & Dee. The newly-married couple have made their mark in the reaction space in just over year with their animation-focused videos.

From starting with Avatar: The Last Airbender to learning about the vast lore of League of Legends, Meesh and Dee bring an irreverent sense of humor and dedication to everything they do. Check out our chat with them below!