Why OnlyFans Billboards Are Everywhere

Issue #344 | May 27, 2025

On the corner of South Robertson and Olympic Boulevard in Los Angeles, minutes from Beverly Hills’ Rodeo Drive, there is a giant purple and blue billboard with a woman in a bra looking seductively over her shoulder. The woman in the ad is Chloe Amour. Her name is emblazoned in giant, neon letters across the billboard, along with the OnlyFans logo and her OnlyFans handle. Amour is among the most well-known creators on the platform and boasts a significant social following of over 2 million followers on Instagram.

Billboards featuring OnlyFans stars are cropping up in cities across the globe. In 2023, OnlyFans creator Eliza Rose Watson placed several billboards across London, featuring images of herself in lingerie to promote her OnlyFans. Last August, OnlyFans star Meighan Baker erected a billboard near the Caesars Superdome in New Orleans. In January, the Las Vegas strip featured an OnlyFans creator named Hayley Davies on a billboard.

OnlyFans managers and experts in the industry say that the old school form of advertising has been a boon for the OnlyFans market. Baker reported that her billboard led to a 200% increase in her subscriber count. Amour said that she’s gained about 70 new subscribers per day since the billboard went up, leading to thousands of dollars in monthly subscription revenue.

“Billboards work because they hit everybody,” said Sam Betesh, an influencer marketing expert who has worked with OnlyFans. “With OnlyFans, the market is really broad, and so you want to reach as many people as possible. The best way to monetize a big, broad audience is OnlyFans.”

Andrew Bachman, the CEO and founder of Creators Inc., one of the largest and most successful management agencies in the OnlyFans space, said that billboards are incredibly effective for OnlyFans stars. It allows them to reach the masses in a way that doesn’t feel invasive, and helps the biggest creators skyrocket to even bigger fame.

Digital advertising options are limited for OnlyFans stars because of restrictions on adult content. Social media platforms and many digital ad networks bar ads for explicit content or don’t offer OnlyFans stars premium ad space. Billboards, however, aren’t under similar restrictions.

“Billboards can’t be shadowbanned, can’t be muted, and can’t be scrolled past,” said Bachman. “When everybody’s going Jetsons, going Flintstones, is kind of a flex. And for a world that now lives online, nothing hits harder [for these creators] than seeing your name and your face lit up in the real world.”

Bachman said that Creators Inc. has purchased billboards for their talent, especially around major key events. “For us, it’s a turf war,” he said.

The agency often brings OnlyFans talent to major cultural events, and will purchase billboards to reach crowds at those events. “If we’re going to go to an industry event, or an event where the industry congregates, like Coachella, or Miami Swim Week, or New York Fashion Week, we will queue up a month’s worth of Billboards to kind of pee on our territory. We want to let other creators know that we’re there and let other agencies know that we’re there.”

Though the OnlyFans billboard trend is newer, adult entertainers have used billboards for decades as part of their marketing strategies, especially in cities like Las Vegas and Los Angeles. In May 2003, porn star Jenna Jameson appeared on a 48 foot tall billboard in New York City’s Times Square, promoting her website and movies. The ad featured her wearing a thong with the tagline, “Who says they cleaned up Times Square?”

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– Taylor Lorenz, Passionfruit Contributor

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