Will the MrBeast Brand Survive?

CREATOR NEWSLETTER


Presented by:

Since MrBeast, aka Jimmy Donaldson, skyrocketed to fame at 19 years old, he has survived numerous controversies. In fact, sparking viral internet discourse has become somewhat integral to the now-26-year-old’s brand — with his clickbaity thumbnails and titles for extravagant “charity” videos frequently teetering the line between altruistic and exploitative.

There’s no question MrBeast knows how to strike up a conversation online. See: suing his business partner, fanboying over Elon Musk, asking fans to clean up his chocolate bar displays, or buying a dystopian neighborhood compound for his employees to live in.

But, at least for me, it’s been a bit surprising to see Donaldson’s family-friendly, wide-grinning persona emerge from all these controversies with his reputation seemingly unscathed.

Back in 2021, 11 of MrBeast’s former employees spoke to the New York Times about what it was like to work for the millionaire. In short, many alleged a difficult workplace “rife with favoritism and bullying.” The YouTuber was also criticized years prior for his use of slurs and offensive jokes at the beginning of his career. But that did little to stop Donaldson’s upward mobility. Just a few short years later, he became the most-subscribed YouTube channel of all time.

All of this begs the question, can the MrBeast brand survive anything? Well, with a couple of high-profile, disconcerting controversies in the past week — related to workplace injuries and inappropriate comments from MrBeast and his collaborators — it seems that the internet’s perception of the Beast might finally be taking a turn for the worse. 


PERSONALITIES

Can MrBeast Be Canceled?

MrBeast, Jimmy Donaldson

Ready to expand your reach—and earnings? Turn your knowledge into an online course today.

Teachable creators average six figures in lifetime earnings, thanks to the platform’s easy, customizable digital products. From courses and coaching to memberships and community, start generating income you can count on today.


IN THE BIZ


LABOR

SAG-AFTRA Launches Strike Against Video Game Companies

‘Enough is enough.’ 

By Charlotte Colombo, Passionfruit Contributor


CULTURE

Paris 2024: The Influencer Olympics

This Olympics is going vertical

By Charlotte Colombo, Passionfruit Contributor


JOB BOARD


YOUTUBE MADE ME DO IT

This week on the Reactorverse podcast, we welcome YaBoyRoshi! Roshi breaks down his journey into content creation by learning from others along the way.

Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode! If you’d prefer to listen in audio form, we also have a podcast feed. And if you want to catch the episodes early, join us on Patreon!

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 💿 No, the ‘Period Ahh’ TikToker Didn’t Get a Record Deal

    💿 No, the ‘Period Ahh’ TikToker Didn’t Get a Record Deal

    CREATOR ECONOMY NEWSLETTER Issue 69 | September 22, 2022 You’ve probably seen TikTok star Britt Barbie—or at least, you’ve seen her “Period Ahh, Period Uhh” video make the rounds this past weekend. The song was divisive, to say the least, and a viral tweet claiming that Britt Barbie secured a record deal garnered outrage online.…

  • 🧠 Twitch Streamer Dr. K Is Helping People Cope With the Internet

    🧠 Twitch Streamer Dr. K Is Helping People Cope With the Internet

    CREATOR ECONOMY NEWSLETTER Issue 68 | September 20, 2022 It’s no secret that too much social media can negatively impact our mental health. Studies show that internet and online gaming addictions can cause users to have low self-esteem, poor sleep, mood disorders, and more. One psychiatrist, Dr. Alok Kanojia, is hoping to help these users…

  • 📖 How Wattpad Is Helping Writers Make a Living

    📖 How Wattpad Is Helping Writers Make a Living

    CREATOR ECONOMY NEWSLETTER Issue 67 | September 15, 2022 Wattpad has long been a refuge for readers and writers on the internet looking for stories they couldn’t find in mainstream publishing. The platform has brought us some of the most iconic online fanfics and novels, and subsequently, movies and TV shows. It experimented with monetization options for its most…