newsletters

CREATOR ECONOMY NEWSLETTER Issue #117 | Mar. 16, 2023 This weekend at South by Southwest (SXSW), creators took center stage in many events, parties, and panels—including at a content creators meet-up hosted by 25-year-old Harry Jowsey, a creator with over 9.1 million followers across TikTok and Instagram and a former reality TV star known for…

CREATOR ECONOMY NEWSLETTER Issue #116 | Mar. 14, 2023 Hi readers! It was truly a weekend of events. Not only did the Oscars kick off over the weekend with many fashion and film creators in attendance, but on Saturday, hundreds of thousands of fans tuned in to watch one of the most important creator awards…

CREATOR ECONOMY NEWSLETTER Issue #115 | Mar. 9, 2023 In this week’s highlighted story, we’re exploring viral protests which began in February 2023 against Dhar Mann Studios, a YouTube empire with over 17 million subscribers.  In interviews with Passionfruit, four actors and creators who worked for the YouTube channel accused the company of not providing…

CREATOR ECONOMY NEWSLETTER Issue #114 | Mar. 7, 2023 Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—is known for his scale, flashiness, and at times, controversy. Back in February 2023, for example, Donaldson sparked debate after posting a video saying he “cured” 1,000 people of blindness. While some users accused Donaldson of “charity porn,”…

CREATOR ECONOMY NEWSLETTER Issue #113 | Mar. 2, 2023 Today, we’re featuring two incredibly iconic TikTok creators in interviews jampacked with useful advice, tips, tricks, and wisdom.  First, explore the story of Chrissy Chlapecka, TikTok’s beloved bimbo-turned-musician who has over 5 million TikTok followers. In an interview with Passionfruit, Chlapecka spoke on the evolution of…

CREATOR ECONOMY NEWSLETTER Issue #112 | Feb. 28, 2023 If you want to flourish in social media, it’s important to realize audiences are not monolithic. There’s no one size fits all approach for viewers—especially in a world as hyper-focused as social media. Since the dawn of social media, Black creators have been at the forefront…

CREATOR ECONOMY NEWSLETTER Issue #111 | Feb. 23, 2023 Black History Month is celebrated every February, but in the creator economy, there are trailblazers who are redefining what it means to be an influencer every day, week, and month of the year.  To celebrate these Black role models and mold-breaking artists on social media, the…

CREATOR ECONOMY NEWSLETTER Issue #110 | Feb. 21, 2023 M3GAN, a comedy-horror movie about an artificial intelligence doll, saw viral success through social media marketing since its December 2022 debut.  Behind the voice of the leading doll character is 18-year-old actress Jenna Davis (@itsjennadavis), who is also a creator and influencer. Davis garnered millions of…

CREATOR ECONOMY NEWSLETTER Issue #109 | Feb. 16, 2023 Influencer public breakups and divorces tend to get messy. A recent example was in September 2022, when Ned Fulmer, a member of the YouTube collective Try Guys, faced viral scrutiny for an extra-marital affair he had with a co-worker. The high-stakes story led many fans to…

CREATOR ECONOMY NEWSLETTER Issue #108 | Feb. 14, 2023 More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest…