newsletters

CREATOR ECONOMY NEWSLETTER Issue #107 | Feb. 9, 2023 Rebecca Black is not just a musical sensation, she’s a creator legend.  Beyond her “Friday” backstory, Black is truly a conqueror of internet culture. Aside from her original music, she became a successful YouTuber with over a million followers—posting vlogs, Q&As, and stripped-back song covers in…

CREATOR ECONOMY NEWSLETTER Issue #106 | Feb. 7, 2023 Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity.  Not only has Twitter not shared how creators will be paid, but it also…

CREATOR ECONOMY NEWSLETTER Issue #105 | Feb. 2, 2023 Hi everyone, happy Black History Month. We have an exciting line up of features this month celebrating Black creators, activists, business leaders, and stories. Stay tuned! This week, we’re exploring a viral story about food TikToker Keith Lee, who recently spoke out against false rumors that…

CREATOR ECONOMY NEWSLETTER Issue #104 | Jan. 31, 2023 Did you know tax season kicked off this month? As the Apr. 18 deadline for filing your taxes approaches this year, it’s good to get your documents prepared. For creators who monetize their content online, having additional income also comes with the responsibility of a different…

CREATOR ECONOMY NEWSLETTER Issue #103 | Jan. 26, 2023 This week for Passionfruit, writer Rebekah Harding explores the case of a TikToker known as “Scar Girl” who sparked a viral debate this month. Gaining notoriety for her viral lip-syncing videos, the TikToker, Annie Bonelli (@wtmab), garnered praise from viewers for proudly flaunting a thin scar…

CREATOR ECONOMY NEWSLETTER Issue #102 | Jan. 24, 2023 Over the past three years, millions of dollars have been funneled into non-fungible token (NFT) projects—with pictures of apes, robots, and dozens of other randomly-generated meme machines riding on the backs of hyped investment recommendations from creators. But the market as a whole recently plummeted, and…

CREATOR ECONOMY NEWSLETTER Issue #101 | Jan. 19, 2023 As marketers look to cut budgets amid a looming recession, creators are pivoting to find other ways to make money besides brand deals. Online learning has always been a path for creators to diversify their income, and it seems to be only growing as a method…

CREATOR ECONOMY NEWSLETTER Issue #100 | Jan. 17, 2023 Welcome to Passionfruit’s 100th newsletter. It’s been a joy speaking with so many fabulous creators and creator economy leaders since this newsletter’s inception. We hope to show you more of the underreported and underrated leaders that push the creator economy forward in hundreds of stories to…

CREATOR ECONOMY NEWSLETTER Issue #99 | Jan. 12, 2023 An appeals court in California is allowing a class action lawsuit to continue against Google and YouTube, as well as several kids and family creators that operate YouTube channels—including Ryan’s World, a kidfluencer channel formerly known as Ryan’s ToysReview, and CookieSwirlC, an independent VTuber with 19…

CREATOR ECONOMY NEWSLETTER Issue #98 | Jan. 10, 2023 SungWon Cho, aka ProZD, is an iconic voice actor known online for short-form skits about games, anime, internet culture, and fandom. Known for an infectious blend of satire, blunt honesty, and nerdiness, Cho cultivated a dedicated audience for around eight years and monetized primarily off of…