There is no name more synonymous with tech journalism than Taylor Lorenz, whose new book “Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet” details how the creator economy came to be.
In an exclusive interview with Passionfruit, Lorenz sat down with Passionfruit’s managing editor Drew Grant — whose 2013 “New York Observer” article referencing “social media gadfly Taylor Lorenz” marked the first occasion of her name in the press — to discuss creator labor issues, the transformation of blogging culture to influencer-based brands and what traditional media gets wrong when reporting on the industry.
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