Dude Perfect’s Mega Deal Demonstrates the Value of Internet IP
Brands that start on YouTube can be just as potent as mainstream content.
Cannes Lions Festival Now Offers a ‘Creator Pass’
Applications for the Creator Pass will open on April 29.
Eclipse Online: It Was the Best of Times, It Was the Worse of Times
The eclipse yesterday demonstrated the dichotomy of digital life.
It’s Not Just You, There Are More BetterHelp Ads on YouTube
The online therapy platform has been aggressively pursuing YouTube sponsorships amid a series of controversies.
That ‘100%’ AI-Generated Influencer You’re Seeing? She’s Not Really All AI
‘This whole thing is really strange.’
AI Apps Have Fallen Out of Favor. Could It Make a Comeback with Creators?
The initial exuberance around AI and all of its various applications has given way to a good deal of cynicism.
The Promise and Dangers of Influencer Journalism
As mainstream media collapses, creators are filling in the gap.
Creators Are Embracing Reality TV — Here’s Why They Should Reconsider
Reality TV is facing an ethical reckoning.
How to Build a GamerGate: How Sweet Baby Inc. Became Edgelord Enemy #1
Social media conspiracy theorists and loud-mouth gamers have made Sweet Baby Inc. their number one target.
