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Why Big Dairy and Big Oil Are Turning To Influencer Marketing
How MilkPEP, Shell and ExxonMobil are using social media to entice young people.
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An Open Letter to MrBeast From Creators: Just Take a F*&!ing Vacation Already
If the world’s most successful YouTuber can’t afford to take a break, what does that say to everyone else on YouTube?
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MrBeast’s World Map Kicks Off International Controversy
YouTube’s #1 U.S. creator can’t seem to catch a break.
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YouTubers Who Have Gotten Too Big To Fail
Large YouTubers like Linus Tech Tips and MrBeast need to become companies to stay afloat, but having that many cooks in the kitchen creates problems.
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You Got Served…via DM: Artist Trefuego Gets Legal Service via DM From Sony Music
Lawyers are sliding into creators’ DMs.
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The Try Guys Are Ready for Their ‘F*ck It, Let’s Do What We Want’ Era
Known for testing out almost everything, the group is ready to open themselves and their audience up to new experiences.
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Lil Tay Hoax Hysteria Proves You Shouldn’t Believe Everything You Read
The story of a dead 14-year-old influencer captured the world by storm, even when it proved to be a hoax.
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We Talked to the Creator Who Made Gucci Mane’s Viral ‘Woppenheimer’ Art
The story of how Gucci Mane turned a fan-made image into official single art.
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MrBeast Wants to Shut Down His Cloud Kitchens
No one wants a MrBeast Burger, including the guy who invented them
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Here’s How Matt Cullen’s ‘Our Queer Life’ YouTube Series Caught On
Cullen built a series that shows the full spectrum of the LGBTQ+ experience.
