MrBeast Burger Meltdown: Insights for Creator Deals From the Lawsuit
What we can learn from the contractual chaos and branding turmoil surrounding the unraveling of the MrBeast Burger deal.
Streamer PointCrow Turned ‘YouTube Into a Video Game’
Eric Morino, known online as PointCrow, has managed to push the boundaries of modded games and overcome challenges from some formidable foes.
Scamley Nickels: Inside ‘The Office’ Actor’s Bait-and-Switch Kickstarter Crypto Scheme
An Office Kickstarter, a tie-in crypto token, and the fans who got less than they bargained for.
Pat McAfee is the Newest Disney Prince
The YouTube star and former NFL punter brings his show to the big leagues with the Disney-owned ESPN.
Why Big Dairy and Big Oil Are Turning To Influencer Marketing
How MilkPEP, Shell and ExxonMobil are using social media to entice young people.
An Open Letter to MrBeast From Creators: Just Take a F*&!ing Vacation Already
If the world’s most successful YouTuber can’t afford to take a break, what does that say to everyone else on YouTube?
MrBeast’s World Map Kicks Off International Controversy
YouTube’s #1 U.S. creator can’t seem to catch a break.
YouTubers Who Have Gotten Too Big To Fail
Large YouTubers like Linus Tech Tips and MrBeast need to become companies to stay afloat, but having that many cooks in the kitchen creates problems.
You Got Served…via DM: Artist Trefuego Gets Legal Service via DM From Sony Music
Lawyers are sliding into creators’ DMs.
The Try Guys Are Ready for Their ‘F*ck It, Let’s Do What We Want’ Era
Known for testing out almost everything, the group is ready to open themselves and their audience up to new experiences.
