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Personality-Driven Content Creator Sol Carlos Discusses the Importance of Spontaneity
‘You don’t need a fancy camera, an extensive, elaborate set, or a fancy outfit to go viral. You only need a memorable personality.’
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What the Sophia Rosing Case Reveals About Racism and the Viral Economy of Black Trauma
It is essential for creators to unpack how virality around an incident of hate is profitable for social media platforms.
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Norma Pérez and Jasmine Avery Are Making Their Mark in the BIPOC Vegan Content Creator Space
‘Once I found my community, it was amazing.’
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Adobe’s Annual Creative Trends Report Shares Its Top Four Social Media Trends for 2023
Here’s how you should think about using them.
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10 of the Top-Earning YouTubers of All Time—And What We Can Learn From Them
Which YouTubers became the richest, and what can we learn from them?
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Science Creators and Brand Partnerships: Can the Two Co-Exist?
‘People value my opinion as a scientist, and I’m very careful with how I wield that.’
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Beauty Creator Ester Tania Shares What She’s Learned About Brand Partnerships
‘Draft an amazing short email pitch, and email brands every single day.’
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Amid Burnout and Instability, Should Creators Complain About Their Jobs?
‘The job itself is not back-breaking. It’s more mentally taxing, and I think that’s really hard to grasp unless you’re doing it.’
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Up-and-Coming Design Platform Landing Is Growing a Niche Online Community for Creators
As more creators seek self-expression and community through their work on social media, apps outside of the mainstream are springing up.
