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CREATOR ECONOMY NEWSLETTER


Whether it’s because of burnout or a desire to scale their businesses, many creators hire editors, producers, managers, and third-party companies to assist with their workload. One of those companies is creator-oriented company Jellysmack, which has made a huge splash in the creator economy and is expanding its repertoire of services to include a new content production division for a select group of creators, JellySmash Productions.

We spoke with Aaron Godfred, vice president of JellySmash, as well as Spicy Cam, a TikToker with over 19.8 million followers, who uses JellySmash’s services. We asked them what metrics and qualities the company looks for in potential clients, what kind of deals they’re striking, and more.


FROM THE INSIDE

Aaron Godfred, vice president of creator production service JellySmash, shares what he looks for in potential clients


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ONE GREAT TIP


THE HIGHLIGHT

Pakistan’s gaming industry is the perfect fit for women

There are various ways one can join the gaming industry, and Pakistani women are steadily making their distinctive mark.

By Annam Lodhi, Passionfruit Contributor


TOK WATCH

Creator’s angry voice note because she can’t use studio for free goes viral, sparking debate about creators asking for free items

“It makes you wonder who else she took this tone with and bullied into a second-guessed decision.”

By Charlotte Colombo, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT