CREATOR ECONOMY NEWSLETTER
Issue #79 | Nov. 2, 2022
Reality television has a symbiotic relationship with the creator economy. As previously covered by Passionfruit, the reality TV star-to-influencer pipeline is real. Some reality TV stars are beloved pioneers in the creator world, some are notoriously successful social media monetizers, and others spark debate on controversial creator economy topics.
But less often discussed are the fans-turned-creators who have learned to capitalize on their passions for reality TV gossip, viral pop culture moments, and hot takes. This week, enjoy writer Tara Kenny’s thought-provoking and witty deep dive into the creators whose nose for gossip, sharp commentary, and archival know-how help preserve the cultural legacy of the mega-wealthy housewives we all know and love (or love to hate)—the Real Housewives.
– Grace Stanley, Passionfruit Reporter
THE HIGHLIGHT
‘Real Housewives’ digital archivists take fans behind the curtain
Fans are hungry for Real Housewives content by independent creators.
By Tara Kenny
ONE GREAT TIP
““I didn’t realize how lucrative Facebook could be—the kind of reach I could have going multi-platform. … Just one year later and my Facebook page has almost double the following of my YouTube channel.”“
—Creator Charlotte Dobre on going multi-platform. Read more in our August 2022 interview.
TIPS AND TRICKS
Simran Kaur, cohost and founder of Girls That Invest, gives tips for social media, podcasting, and online courses
“Another huge mistake that we see is people not niching down strong enough.”
By Grace Stanley
TOOLS REVIEWS
What is a digital creator? And how to get started
Did you even know that there is a difference?
By Rachel Kiley
IN THE BIZ
- After months of back and forth, Elon Musk now owns Twitter. Reports say he wants to charge users $20 a month to keep their blue verification checkmarks. (via the Verge)
- On Monday, mass suspensions and drops in follower counts were reported on Instagram. (via the Wall Street Journal)
- Snapchat is reducing its creator monetization program for short-form videos via its Spotlight Fund. (via Insider)
- TikTok is adding a games tab to its homepage. (via Financial Times)
- Virtual Content Creator’s Conference is offering free early-bird tickets.
- Lisbon-based tech conference Web Summit kicks off today.
TIKTOK MADE ME DO IT
Have notoriously late friends? Here’s a pro tip.
