CREATOR ECONOMY NEWSLETTER
Issue #124 | April 11, 2023
We just can’t seem to catch a break with Twitter this month. Changing its logo to a Doge icon and then announcing (and seemingly backpedaling) the removal of legacy verified accounts was just the beginning for Elon Musk’s April.
This week, creators discovered their Substack-related content was censored on Twitter. Embeds, pins, likes, retweets, replies, and searches were being limited on any tweets with Substack links. For someone who claims to champion free speech, Musk has now alienated his few remaining allies in the field of independent journalism—which relies entirely on subscription-based monetization.
Read more below what creators are saying about Twitter’s latest move, and why it matters for anyone trying to grow an audience or make a living through their content.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
‘This is a big deal for independent writers’: Twitter limits Substack-related tweets, sparking backlash from creators
‘Sharing links to my articles is a primary reason I come to this platform.’
By Patricia Grisafi, Passionfruit Contributor
SPONSORED
A new age of technology for gaming creators
With the evolution of gaming tech comes a revolution at Razer. Slay the competition while staying ahead of the game with an unrivaled setup and a lethal arsenal of cutting-edge innovations. Use code NEWTECH to score an exclusive Razer gift with orders over $129.
ONE GREAT TIP
“I’m overly honest, I think, and I try to tell as many personal stories as I can so my fans can have more context on my background and life.”
—Creator Becca Moore on developing her relationship with her audience. Read more in our January 2022 interview.
TIPS AND TRICKS
TikTok is a stage, and Bailey Spinn is using it to put her acting and music skills to the test
Spinn, who is known for sharing acting challenges with her 14 million TikTok followers, is debuting her music career and sharing insight for other creators.
By Carrie Berk, Passionfruit Contributor
TOOLS REVIEW
The best video editor for any kind of TikTok
Unlock your TikTok potential.
By John-Michael Bond, Passionfruit Contributor
IN THE BIZ
- Creators are speaking up over the lack of legal protections for child social media stars. (via the Washington Post)
- Meta Verified is facing criticism for revealing the private names of adult content creators. (via TechCrunch)
- Following its congressional hearing in March, TikTok is struggling to sign up U.S. merchants for TikTok Shop. (via the Information)
- Twitter Circles appears to be having glitches, revealing creators’ private tweets. (via BuzzFeed)
- Conservatives are still attacking Bud Light’s marketing team after it worked on a campaign with creator Dylan Mulvaney. (via the Daily Dot)
TIKTOK MADE ME DO IT
Is anyone else on JasperTok?
