CREATOR ECONOMY NEWSLETTER
Issue #107 | Feb. 9, 2023
Rebecca Black is not just a musical sensation, she’s a creator legend.
Beyond her “Friday” backstory, Black is truly a conqueror of internet culture. Aside from her original music, she became a successful YouTuber with over a million followers—posting vlogs, Q&As, and stripped-back song covers in her early days. She then quickly climbed the ladders of TikTok, Twitter, and Instagram, amassing millions of followers who tune in for her latest takes on trends.
Today, the pop queen dropped a debut studio album, Let Her Burn. Black told Passionfruit in an interview that multiple songs on the album were inspired by lessons learned as a creator throughout her many eras online. She also shared insight on building a career on the heels of virality and offered advice for up-and-coming creators
– Grace Stanley, Newsletter Editor
NOW LOADING…
Rebecca Black’s debut studio album Let Her Burn is inspired by her online life
The 25-year-old internet legend said her latest album is inspired by the challenges of being an online persona and shared advice for up-and-coming creators.
By Grace Stanley, Newsletter Editor
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ONE GREAT TIP
“I think creators should move away from that perfect staged selfie, or that performative 20-second video, and instead focus on authentic, slice-of-life style content.”
—Snap executive Quincy Kevan on shifting away from performative content. Read more in our January 2023 interview.
THE HIGHLIGHT
How creators are commemorating James Baldwin in the internet age
It appears some of the obstacles facing Baldwin, like his work being undervalued in his lifetime, also face the creators honoring his legacy today.
By Prince Shakur, Passionfruit Contributor
TOK WATCH
Taylor Swift lookalike TikToker claims she was uninvited from Grammys, sparking speculation and criticism
The Grammys took place on Sunday with many creators in attendance, but one creator who wasn’t there was TikTok star Ashley Leechin.
By Charlotte Colombo, Passionfruit Contributor
TOOLS REVIEW
8 things most content creators miss on their taxes, according to a CPA
JustAnswer tax expert and CPA Moira Corcoran shared eight things most content creators miss on their taxes.
By Jen Glantz, Passionfruit Contributor
IN THE BIZ
- Streamer Hasan Piker is raising funds for the Turkey and Syria earthquakes, already collecting over $1 million.
- For Black History Month, TikTok is celebrating Black creators through in-person and live streamed events and honorary lists. (via Tubefilter)
- Twitch launched a chat history for live streams.
- Instagram is expanding its ‘Gifts’ monetization feature to more creators in the U.S.
- Wattpad launched YouTube series Story School to provide tips for creators.
- More Twitter executives are departing from the company. (via the Information)
- Creator gaming organization 100 Thieves is facing allegations of mismanagement. (via Digiday)
- Titan YouTubers the Stokes Twins entered an exclusive advertising partnership with Studio71. (via Tubefilter)
TIKTOK MADE ME DO IT
This dancing dogs filter won our heart this week.
