CREATOR ECONOMY NEWSLETTER
Issue # 82 | Nov. 17, 2022
Whether it’s because of burnout or a desire to scale their businesses, many creators hire editors, producers, managers, and third-party companies to assist with their workload. One of those companies is creator-oriented company Jellysmack, which has made a huge splash in the creator economy and is expanding its repertoire of services to include a new content production division for a select group of creators, JellySmash Productions.
We spoke with Aaron Godfred, vice president of JellySmash, as well as Spicy Cam, a TikToker with over 19.8 million followers, who uses JellySmash’s services. We asked them what metrics and qualities the company looks for in potential clients, what kind of deals they’re striking, and more.
– Grace Stanley, Newsletter Editor
FROM THE INSIDE
Aaron Godfred, vice president of creator production service JellySmash, shares what he looks for in potential clients
“We want to make sure that this partnership’s going to work.”
By Grace Stanley, Newsletter Editor
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ONE GREAT TIP
“Audio quality is far more important than video quality generally. … If you can’t hear very well what’s happening and it’s hard to understand, they’re gonna click away.”
—YouTuber Chad Wild Clay on the importance of audio. Read more in our October 2022 interview.
THE HIGHLIGHT
Pakistan’s gaming industry is the perfect fit for women
There are various ways one can join the gaming industry, and Pakistani women are steadily making their distinctive mark.
By Annam Lodhi, Passionfruit Contributor
TOK WATCH
Creator’s angry voice note because she can’t use studio for free goes viral, sparking debate about creators asking for free items
“It makes you wonder who else she took this tone with and bullied into a second-guessed decision.”
By Charlotte Colombo, Passionfruit Contributor
IN THE BIZ
- Linktree is letting creators paywall content. (via the Verge)
- OnlyFans is adding shopping features to its platform after partnering with creator commerce company Spring. (via TechCrunch)
- After crypto exchange FTX collapsed this week, finance creators are apologizing for doing paid promotions for the venture. (via Insider)
- Controversial influencer David Dobrik’s pizza restaurant drew a massive crowd in Los Angeles this weekend. (via NBC News)
- TikTok plans to double its staff. (via the Information)
- AI-driven audio and video editing start-up Descript raised $50 million in a Series C funding round. (via TechCrunch)
- Gaming organization 100 Thieves parted ways with its title sponsor Cash App. (via Insider)
TIKTOK MADE ME DO IT
I’m loving this viral “facial expressions only” reaction trend.
