CREATOR ECONOMY NEWSLETTER
Issue #85 | Nov. 22, 2022
TikTok is responsible for creating some of the most viral stars, trends, and dances of the creator economy. TikTok’s most famous, wealthy creators got their start riding the wave of viral trends, including the Renegade, Savage, and now the Koopa Shuffle.
As Passionfruit contributor Steven Asarch explains, one of Mario’s “most famous and abused enemies,” Koopa Troopa, went viral on TikTok this month, setting off a wave of dances and sketches from a variety of TikTok creators. Read more below to get some insight for your next viral video, or even to inspire a new trend of your own creation.
– Grace Stanley, Newsletter Editor
SEEKING A TREND
TikTokers are obsessed with the Koopa Troopa dance trend
One of Mario’s most famous, and abused, enemies went absolutely viral on the app.
By Steven Asarch, Passionfruit Contributor
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ONE GREAT TIP
“Make sure your covers are professional-looking, and take a little time to run your work through an online editor such as Pro Writing Aid. The more polished your work is, the more likely you will get attention.”
—Wattpad creator Tamara Lush on refining content. Read more in our September 2022 interview.
TOOLS REVIEW
What equipment do you need to make ASMR videos?
You just need a passion for ASMR and a few pieces of good equipment to do things right.
By Rachel Kiley, Passionfruit Contributor
TIPS AND TRICKS
Gamer TenZ shares advice for merch, brand deals, and contract negotiation
“Get an agent or someone similar who knows what they are doing.”
By Grace Stanley, Newsletter Editor
IN THE BIZ
- Celebrities Jake Paul, Paris Hilton, and The Chainsmokers opened submissions for a $1 million creator investment opportunity.
- TikTok released the 2022 Discover List, a celebration of 50 influential creators.
- YouTuber Moriah Elizabeth raised $2.5 million to build an art app with Night Media, the talent management company behind MrBeast’s Feastables. (via Insider)
- Emma Chamberlain announced an exclusive Spotify podcast deal. (via NBC News)
- YouTube increased its time limits on licensed music. (via Engadget)
- Lifestyle and gaming organization Xset signs a robot influencer. (via Tubefilter)
- Cristiano Ronaldo reached 500 million followers on Instagram. (via Bloomberg)
- Meta increases privacy measures for teens. (via TechCrunch)
TIKTOK MADE ME DO IT
We’ve been seeing a lot of TikTok’s new voice-changing filter.
