Archive

CREATOR ECONOMY NEWSLETTER Issue #110 | Feb. 21, 2023 M3GAN, a comedy-horror movie about an artificial intelligence doll, saw viral success through social media marketing since its December 2022 debut.  Behind the voice of the leading doll character is 18-year-old actress Jenna Davis (@itsjennadavis), who is also a creator and influencer. Davis garnered millions of…

CREATOR ECONOMY NEWSLETTER Issue #109 | Feb. 16, 2023 Influencer public breakups and divorces tend to get messy. A recent example was in September 2022, when Ned Fulmer, a member of the YouTube collective Try Guys, faced viral scrutiny for an extra-marital affair he had with a co-worker. The high-stakes story led many fans to…

CREATOR ECONOMY NEWSLETTER Issue #108 | Feb. 14, 2023 More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest…

CREATOR ECONOMY NEWSLETTER Issue #107 | Feb. 9, 2023 Rebecca Black is not just a musical sensation, she’s a creator legend.  Beyond her “Friday” backstory, Black is truly a conqueror of internet culture. Aside from her original music, she became a successful YouTuber with over a million followers—posting vlogs, Q&As, and stripped-back song covers in…

CREATOR ECONOMY NEWSLETTER Issue #106 | Feb. 7, 2023 Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity.  Not only has Twitter not shared how creators will be paid, but it also…

CREATOR ECONOMY NEWSLETTER Issue #105 | Feb. 2, 2023 Hi everyone, happy Black History Month. We have an exciting line up of features this month celebrating Black creators, activists, business leaders, and stories. Stay tuned! This week, we’re exploring a viral story about food TikToker Keith Lee, who recently spoke out against false rumors that…

CREATOR ECONOMY NEWSLETTER Issue #104 | Jan. 31, 2023 Did you know tax season kicked off this month? As the Apr. 18 deadline for filing your taxes approaches this year, it’s good to get your documents prepared. For creators who monetize their content online, having additional income also comes with the responsibility of a different…

CREATOR ECONOMY NEWSLETTER Issue #103 | Jan. 26, 2023 This week for Passionfruit, writer Rebekah Harding explores the case of a TikToker known as “Scar Girl” who sparked a viral debate this month. Gaining notoriety for her viral lip-syncing videos, the TikToker, Annie Bonelli (@wtmab), garnered praise from viewers for proudly flaunting a thin scar…

CREATOR ECONOMY NEWSLETTER Issue #102 | Jan. 24, 2023 Over the past three years, millions of dollars have been funneled into non-fungible token (NFT) projects—with pictures of apes, robots, and dozens of other randomly-generated meme machines riding on the backs of hyped investment recommendations from creators. But the market as a whole recently plummeted, and…

CREATOR ECONOMY NEWSLETTER Issue #101 | Jan. 19, 2023 As marketers look to cut budgets amid a looming recession, creators are pivoting to find other ways to make money besides brand deals. Online learning has always been a path for creators to diversify their income, and it seems to be only growing as a method…