Archive

CREATOR ECONOMY NEWSLETTER Issue #91 | Dec. 13, 2022 Top-earning YouTubers rake in millions of dollars each year from brand deals, merchandising, and launching product lines.  While TikTok won the attention of many Gen Zers, the top earner on TikTok in 2021, Charli D’Amelio, only earned $17.5 million. That’s less than what the top nine…

CREATOR ECONOMY NEWSLETTER Issue #90 | Dec. 8, 2022 2022 has some unforgettable trends. The resurge of shows like Euphoria, the Y2K aesthetic, and the slice-of-life social media app BeReal are just a few viral moves that shook the internet this year. This week, Adobe, a technology company that makes some of the most popular…

CREATOR ECONOMY NEWSLETTER Issue #89 | Dec. 6, 2022 Creators who make science content need to make a living like the rest of us. But unlike creators in some other fields, science creators face serious ethical questions when it comes to monetizing through brand partnerships. This week, Passionfruit contributor Sabina Wex spoke with multiple creators…

CREATOR ECONOMY NEWSLETTER Issue #88 | Dec. 1, 2022 While many creators face unpredictable income, pay disparity, and burnout, the public perception of the influencer lifestyle is often luxurious. Because of this, creators can face a lot of heat when they complain about their jobs. This week, Passionfruit contributor Eve Upton-Clark spoke with creators and…

CREATOR ECONOMY NEWSLETTER Issue #84 | Nov. 29, 2022 Many neurodivergent creators use social media platforms to combat stigma and spread awareness around their lives. Hashtags like #autism, #autistic, and #neurodiversity gained billions of views on platforms like TikTok in recent years. However, while TikTok has been a place of great representation and community for…

CREATOR ECONOMY NEWSLETTER Issue #86 | Nov. 24, 2022 As many of us in the United States wind down for a holiday break, we wanted to celebrate the end of the season. In honor of the fall, here are our top five fan-favorite stories of the season exploring the highs and lows of making it…

CREATOR ECONOMY NEWSLETTER Issue #85 | Nov. 22, 2022 TikTok is responsible for creating some of the most viral stars, trends, and dances of the creator economy. TikTok’s most famous, wealthy creators got their start riding the wave of viral trends, including the Renegade, Savage, and now the Koopa Shuffle. As Passionfruit contributor Steven Asarch…

CREATOR ECONOMY NEWSLETTER Issue # 82 | Nov. 17, 2022 Whether it’s because of burnout or a desire to scale their businesses, many creators hire editors, producers, managers, and third-party companies to assist with their workload. One of those companies is creator-oriented company Jellysmack, which has made a huge splash in the creator economy and…

CREATOR ECONOMY NEWSLETTER Issue #82 | Nov. 15, 2022 There’s nothing worse than working hard on a funny tweet, dance, song, recipe, video, or joke and having it stolen. On the internet, it’s easy to steal, borrow, or ride off the success of others’ ideas without facing any consequences. And despite creators often preaching “authenticity”…

CREATOR ECONOMY NEWSLETTER Together with: Issue #82 | Nov. 10, 2022 Elon Musk’s Twitter takeover has been certainly been tumultuous. Less than two weeks into his executive reign, users are abandoning the platform, advertisers are pausing their Twitter campaigns, employees are being laid off or resigning, and creator Hank Green tweeted Musk “has no idea…