ScarJo Sets an Important Precedent for Creators

CREATOR NEWSLETTER

Issue #239 | May 21, 2024

It feels like something important is brewing these past few months with celebrities and AI — whether it’s FKA Twigs speaking to the Senate about AI robbing artists of their rights, Sony sending out warnings to hundreds of AI companies to not use their creators’ work, or the Tree Queen herself (aka Scarlett Johansson) speaking out against OpenAI. In case you’re unfamiliar with the latter, our reporter Charlotte Colombo broke down the viral ScarJo news today. In short, OpenAI had to pause its latest ChatGPT voice bot, known as “Sky,” after Johansson spoke out about how it sounds exactly like her.

THE COMMENTS SECTION

“In a time when we are all grappling with deepfakes and the protection of our own likeness, our own work, our own identities, I believe these are questions that deserve absolute clarity.”

– Scarlett Johansson.

Celebrities are often much-needed leaders at the forefront of the labor movement. The most powerful unions in the entertainment industry today, like the Writers Guild and SAG-AFTRA, accumulated their power largely due to the early backing of famous Hollywood stars. SAG-AFTRA, which includes various types of creators and influencers in its ranks, has already signaled support for Johansson in the wake of this news.

Ultimately, today’s biggest stars like Johansson (or any of you fancy-schmancy creators in the audience) can use their platform and withhold labor to force major companies like OpenAI to create AI standards that can help ensure protections for everyone in the industry, even the smallest creators.

In summation, thank you, millionaires, we appreciate your #solidarity. Maybe we won’t eat you now.

– Grace Stanley, Deputy Editor

PERSONALITIES

OpenAI Pulls ChatGPT-4 Voice After Actress Scarlett Johansson Speaks Out

‘I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.’ 

By Charlotte Colombo, Passionfruit Contributor

image of scarlett johansson next to a chatgpt and openai logo on a cellphone with a wavy pink and orange design in the background

→ READ THE FULL STORY

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue.

With AsqMe, you can answer those questions fast while monetizing your expertise. Get started today for FREE!

START EARNING

IN THE BIZ

CULTURE

Streamer Kai Cenat Spends 167 Hours to Beat One of the Hardest Video Games, ‘Elden Ring’

The marathon attracted a lot of attention and even some controversy.

By Steven Asarch, Passionfruit Contributor

READ THE FULL STORY →

streamer Kai Cenat next to video game emojis and elden ring video game in the background

TIPS & TRICKS

ai law - a gavel and a robot resting over the word AI

AI Law and You: A Creator’s Guide To Ethically Using AI While The Legal Framework Evolves

When tech moves faster than the law, your ethics are important.

By Patricia Grisafi, Passionfruit Contributor

READ THE FULL STORY →

UPCOMING EVENTS

  • The Shorty Awards ceremony takes place on May 22 in New York City.

  • The Tribeca Film Festival is June 5-16 in New York City.

  • Open Sauce, a creator science convention, will run June 14-16 in San Francisco.

  • The Cannes Lions marketing festival runs from June 17 to June 21 in Cannes, France.

YOUTUBE MADE ME DO IT

Check out this teaser for the first episode of The Mix, featuring our conversation with Ben Chinapen, the lead editor for Mr. Sunday Movies and various other channels. If you’re interested in hearing the full hour long conversation, you can find it over at the Passionfruit Patreon. And don’t forget to join the Passionfruit Discord where we host live shows on Fridays.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Subterranean Homesick Blues (2008 NYC Media Club Mix)

    Subterranean Homesick Blues (2008 NYC Media Club Mix)

    CREATOR NEWSLETTER Issue #178 | October 19, 2023 Last weekend, Passionfruit threw its first-ever live event: an afternoon creator party at Karat House celebrating the release of Taylor Lorenz’s “Extremely Online: The Untold Story of Fame, Influence and Power on the Internet.” (And hey, after you’re done looking at the pictures, check out this new…

    By

    Drew Grant

  • Content Feels Very Trivial Right Now

    Content Feels Very Trivial Right Now

    CREATOR NEWSLETTER Issue #177 | October 17, 2023 “Ahsoka” reactions, TikTok Halloween trends, MrBeast challenges. While these things normally are a source of levity in our lives, ‘content’ feels, at least to me, meaningless right now. And even worse, the normal things we post can seem out of touch with the current global humanitarian crisis…

    By

    Grace Stanley

  • Meta AI Launches This Month’s Featured Flavor of Techno-Dystopia and It’s a Kendall Jenner Chatbot

    Meta AI Launches This Month’s Featured Flavor of Techno-Dystopia and It’s a Kendall Jenner Chatbot

    CREATOR NEWSLETTER Issue #176 | October 12, 2023 It’s been a tough week. I don’t know how other people are coping, but not since September 11th have I felt such sickening dread upon waking up every morning. I don’t want to say anything publicly — well scratch that, I very much do — but fear…

    By

    Drew Grant