CREATOR NEWSLETTER
Issue #227 | April 9, 2024
On Monday afternoon, I took a brief break from work to go to the New York Hall of Science. I donned some last-minute eclipse drip (the hall’s event was the only one near me still giving out glasses), sat next to some screaming toddlers, and watched a tiny sliver of light come in and out of view underneath the clouds. “Gangnam Style” and “Macarena” played in the background. |
With families sitting on picnic blankets and kids dancing and laughing along, everyone was looking up. The moment was brief, maybe a few seconds, before folks got bored and returned to scrolling on their phones. I was surprised to see just how many kids were also on their phones. (I, too, took a scroll before my partner reminded me that this wouldn’t be happening for another 20 years, so I’d better take a longer look while I could.) |
The truth is, for many of us, the really exciting part of this event wasn’t the fact that the moon was blocking the sun. It was the digital aftermath of the cultural zeitgeist. That afternoon, pretty much everything I saw online was about the eclipse. And from what I could see, the eclipse responses were separated into two categories: camaraderie and conspiracies. |
On one hand, you had people online rejoicing and commiserating in our shared experiences via slice-of-life content (vlogs, selfies with glasses, et cetera) and memes. Memes were the star of the show, with classic meme formats taking a new shape in complaints about people burning their retinas or being blocked by clouds. Others used the moment to make memes about other tangential universal human experiences, like exes sliding in your DMs. And tipping culture. |
On the other hand, conspiracy theorists on X and Truth Social connected the eclipse to the Biden Administration. Biblical influencers warned followers of the Rapture, and alt-right podcaster Alex Jones connected the event to the Bible, the Department of Homeland Security, and the ancient Egyptian Gods. And then, of course, fringe astrology TikTokers blamed the eclipse for things like demon face syndrome. |
It seemed like every reaction to natural phenomena on the internet fell somewhere in the buckets of light-hearted meme-ry and End Times conspiracy. The earthquake in New York last week got similar responses, ranging from “we will rebuild” memes to paranoid numerologists linking the magnitude of the earthquake to the date of the eclipse. |
I’m not the only one who had this takeaway about the dichotomy of man on the internet. Writer Alaina Demopoulos of the Guardian remarked, “From eclipse donuts to deep-state lunacy, the weeks-long social media buildup to a solar eclipse is birthing memes, marketing gimmicks, and more than a few conspiracy theories.” |
Journalist Ryan Broderick of the Garbage Day newsletter had an insightful take yesterday on why our feeds descend into fragments of memes and conspiracy in times like this. “Everything that happens beyond our screens now is uploaded and flattened into abstracted entertainment, discourse, an AI-generated summary, a trend for brands to advertise around,” Broderick wrote. |
Meanwhile, humanity’s trust in legacy news is dwindling, and so is our trust in science. As author Mike Rothschild told Rolling Stone, it’s not out of the ordinary that there are “weird theories and superstitions around cosmic events like eclipses, because people don’t understand science and how anything works.” |
Creators, too, aid and abet this. Life’s biggest problems are distilled into quick-fired, non-fact-checked 280-character tweets and 30-second videos. And for better or for worse, life’s biggest scientific wonders are cut into digestible jokes, memes, and Bill Nye thirst traps. |
This categorization of content was expected, as everything on the internet these days has to fit into a particular worldview — either this way or that way. Everything online travels fastest and farthest in its most condensed form, whether it’s exploited to further fuel a conspiracy theory or make strangers on the internet laugh. But hey, at least some of these memes are getting people excited about science. |
– Grace Stanley, Deputy Editor
PERSONALITIES
Can Gambling Content Be Ethical? YouTuber Brian Christopher Is Trying To Find Out
‘I would have hated it if I was ever responsible for encouraging anyone to play beyond their means.’
By Steven Asarch, Passionfruit Contributor
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IN THE BIZ
- Twitch revised its “Suspension Evasion Policy” to clarify acceptable behaviors regarding content from suspended users. It now allows discussions and reactions to such content while prohibiting the direct participation of suspended users in streams.
- TikTok is testing “TikTok Notes,” a new app dedicated to photo posts, signaling its move into spaces traditionally dominated by apps like Instagram.
- Elon Musk faced a challenging deposition in a lawsuit alleging he spread a defamatory conspiracy theory. In the deposition, he admitted to masquerading online as his infant son and potentially harming X’s financial standing.
- Legal papers filed by Meta on April 5 shed light on just how much advertising revenue Instagram has brought in over the last few years — and it may be a lot more than you think.
CULTURE
Lessons Learned From the Hatsune Miku Concert Flop
The virtual influencer is in her flop era.
By Charlotte Colombo, Passionfruit Contributor
TIPS & TRICKS
How To Promote OnlyFans on Social Media Without Getting Banned
Follow the rules to avoid a ban.
By Demeter DeLune, Passionfruit Contributor
JOB BOARD
- Content company Portal A is looking for a talent producer.
- YouTuber Brandon William is looking for a video editor.
- Creator Hindsight is looking for a video editor and a scriptwriter.
YOUTUBE MADE ME DO IT
This week on the Reactorverse Podcast, we’re joined by The Movie Couple! The husband and wife duo, Wendy and Dustin, talk about how they started their channel, what it’s like attending press screenings and film festivals, how they manage their schedules, and more! Check it out on the Passionfruit YouTube channel, and subscribe so you don’t miss another episode.
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