Content for Creators
-
Latest Newsletter
Goodbye, Grace
-
Latest Newsletter
Goodbye, Grace
Latest News
-
The Grimace Shake: How McDonald’s Turned Us All Into Brand Ambassadors
TikTok clips of the Grimace Shake showcase creator cleverness and innovation, but it’s all in the service of selling Happy Meals.
-
FTC Unveils New Endorsement Guidelines: Here’s What Creators Need To Know
The FTC has updated its rules on brand endorsements and where you can put #ad.
-
The Unfortunate Failure of Creator Clash 2
The hyped influencer boxing event doesn’t have enough money to donate to charity.
-
Trisha Paytas Is ‘Shocked’ at Colleen Ballinger Leaking Their Nudes to Minors
Paytas is a professional troll, but what Ballinger did is still disturbing.
-
How Courtreezy Brought TikTok Trends to YouTube with Viral Reaction Videos
When Courtney Adanna doubled down on reacting to the most controversial parts of the internet on YouTube, it proved to be a ticket to virality.
-
How to Respond to DMCA Takedown Notices When They Come
To fight the DMCA claim or not to fight, that is the question.
-
Why on Earth did Elon Musk throttle Twitter views?
Creators are angry and confused about why Elon Musk limited views on Twitter.
-
Dylan Mulvaney Speaks Out About Bud Light’s Neglect in the Wake of Transphobic Hate Campaign Against Her
Brands are responsible for supporting the people they work with, and it feels like Bud Light stabbed Mulvaney in the back.
-
‘Influencer’ Review: A Refreshingly Sharp and Sinister Thriller About Social Media Exploitation
With its focus on social media engineering as a tool to be sharpened by professional manipulators, Shudder’s ‘Influencer’ (2022) is the rare web noir with a refreshing lack of cynicism; acknowledging the difficult realities of building a sustainable online following and the growing surrender of autonomy that typically yields.
-
FTC Guidelines for Influencer Marketing
The FTC is only scary until you know the rules.