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The Joy—and Horror—of CleanTok
Many creators in the cleaning corner of TikTok are making videos for ASMR purposes.
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FictionalTok Is a Perplexing, Ethical Enigma
When isolated, the narratives on FictionalTok fall apart and veer uncanny.
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ASMR Playroom Is Bringing ‘Joy to Your Inner Child’
‘It brings you back to that quiet place—childhood.’
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Mini Brands Are a Major TikTok Sensation
TikTok is perhaps one of the only places you will hear someone enthusiastically say, “Ooh, some Axe deodorant!” in the year of our Lord 2021. It’s not what you’d think, however, since it’s not really Axe deodorant. It’s a shrunken-down version, packaged in a tiny capsule ball—a Mini Brand. And a hard-to-find one at that,…
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‘Love Island’ and the Future of the Reality TV-to-Influencer Pipeline
‘Fame and money don’t last forever.’
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Would You Snitch on Someone for TikTok Views?
SnitchTok is a complete genre of content built around exploiting the information we glibly offer up.
