All Aboard Colleen Ballinger’s Toxic Gossip Train

CREATOR NEWSLETTER


All aboard the toxic gossip train. 

In case you don’t know what I’m talking about, boy, do we have a story for you. YouTuber Colleen Ballinger, widely known as alter ego Miranda Sings, finally responded to those accusing her of forming inappropriate relationships with young fans

How, you ask? In a ukulele song. No, I’m not kidding. This mega-cringe train crash is arguably more culturally significant in internet history than ‘Draumageddon’ or the impending Musk-Zuckerberg cage match.

While strumming on her ukulele, Ballinger sings about the “toxic gossip train,” which she accuses of spreading “misinformation” about her online. Why would she address such severe allegations in this wildly inappropriate fashion? She says her team “strongly advised” her not to speak her mind, but they didn’t tell her she “couldn’t sing.”

Within an hour of the video’s upload, social media users exploded in outcry, calling the video the “worst apology in YouTube history.” We’ve seen all kinds of viral discourse surrounding influencer apologies (or lack thereof) this year: whether it be people unpacking iDubbbz’s apologies for his controversial past or fans calling out Matty Healy for skirting responsibility for his problematic podcast appearance. But this Ukulele-ridden “apology” must be the most notorious one yet.

If you don’t want to give Ballinger an extra view or cent in ad revenue, Passionfruit contributor Steven Asarch has you covered with a breakdown of the full video and the viral controversy it unleashed.


ALL ABOARD

Colleen Ballinger Responds to Accusations in ‘Toxic Gossip Train’ Ballad


Filming yourself has never been easier

Meet SwitchPod: the minimal, versatile handheld tripod. SwitchPod works with any camera, from a phone to a DSLR, and simplifies video making for creators. Lightweight and nearly indestructible, the mini tripod makes it easy to travel to awesome locations for the ultimate photo or video shoots.


THE COMMENTS SECTION


IN THE BIZ


NOTED BY LON HARRIS

A Bad Trip: What We Can Learn from the Shein Influencer Trip Backlash

Brand deals are the lifeblood of the creator economy, but they come with risks.

By Lon Harris, Passionfruit Contributor

Shein influencer trip

PRIDE MONTH

Spotlight on LGBTQ+ Creators: Inspiring Voices and Stories

Find new LGBTQ+ faves to follow across social media this summer.

By Rachel Kiley, Passionfruit Contributor


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • ✂️ Pinterest’s New Collage App Is a Gen Z Fav

    ✂️ Pinterest’s New Collage App Is a Gen Z Fav

    CREATOR ECONOMY NEWSLETTER Issue 66 | September 13, 2022 With social media users craving communities and authenticity (or, at least, a feigned version à la BeReal), Pinterest’s new app Shuffles seems primed to fill their need. Reminiscent of the now-defunct fashion site Polyvore or the aesthetically pleasing collages of Tumblr, Shuffles harkens back to a…

  • ☕ Clash Between PR Firm and Creator Sparks Compensation Debate

    ☕ Clash Between PR Firm and Creator Sparks Compensation Debate

    CREATOR ECONOMY NEWSLETTER Issue 66 | September 8, 2022 Despite increased talks about pay transparency and compensation expectations, there is still a lot of work to be done when it comes to making a living as an influencer. It is common for creators to be paid in free products rather than actual money, although many…

  • 🍸 This Father-Son Duo Make Cocktails on TikTok

    🍸 This Father-Son Duo Make Cocktails on TikTok

    CREATOR ECONOMY NEWSLETTER Issue 65 | September 6, 2022 Working with family isn’t easy in any industry. However, content creation can cause a greater strain since social media is often a 24/7 job. The lines between your work and personal lives can start to blur without the proper boundaries, and the father-son duo behind TikTok…