Hey You Guys on Any Good Platforms Lately?

CREATOR NEWSLETTER


“Once upon a time,” I will tell my grandchildren, “back in the early roaring twenties, you could wake up and actually be excited to check social media.” 

“Okay grandma,” they will say, “let’s get you back to bed.” And with eyes watering, I will transmit a single thought to my Neurolink: “Please Grok, turn off the Memeory. I have no progeny. Please release me to the sweet embrace of death; this is torture.”

At this point, the world will go dark, and for a sweet second, I might believe for a sweet second that I have lost consciousness for the first time since my inferred data was uploaded into the singularity. But that illusion will be quickly shattered when out of the dark abyss, Princess Peach appears in front of an Israeli flag, a machine gun at her. Her eyes glow dank red, and when she opens her mouth to speak, it is Elon’s monotone resounding inside my skull like the voice of the Bene Gesserit from “Dune.” Or like one of the Nightsisters from “Ahsoka.” Any kind of space witch, really.

“I have no mouth, but I must Meme.”


THE COMMENTS SECTION


Yes, it will be Web5.hell, but I will still be correct: the social media platforms that will be humanity’s undoing used to be fun. The antediluvian era of Twitter, not that it needs another eulogy, was such a time to be alive and getting network deals for writing down the sh*t your dad said. Not to brag, but I used to live for live tweeting TV events, which yes, in retrospect, does kind of sound like a silly oxymoron and not something you should put on your resume. (I did though.) 

Grok is going to Grok, I guess, but now isn’t exactly the greatest time to turn your social media company into a generative AI platform, especially if your proprietary training data is scraping the bottom of the Neo-Nazi, porn scam barrel, the world’s least sexy car freshener. 

All I’m saying is…as much as we used to joke about social media ushering in this cringe-worthy millennial unearned Obama-era optimism and LOL Catz, it initially forced us to be more concise and deliberate in crafting short-form storytelling. Viral marketing was actually clever. And for a short while, just a blip of time in the scheme of things, really, we all felt like we shared a common language, even if it was jfk.


CULTURE

My Experience Attending the White House Creator Economy Conference

image of the white house next to a cartoon phone to represent creator economy conference

The biggest frustration of being a creator: there’s no “playbook” for success. That’s where Beacons comes in. You might know them for their link in bio tool, but that’s just the tip of the iceberg. Beacons is a full, “all you need” platform to turn your content into a thriving business. With ONE Beacons account, you get:

–   The coolest & easiest link in bio / website builder
–   A digital storefront for all of your products, including affiliate products
–   Automated sales funnels to drive more sales

Just for the Passionfruit community, you can sign up for a free month of Beacons’s Seller Pro plan and get a custom domain, 0% selling fees, and unlimited emails (normally $30/mo – which TBH, is a really good deal anyway). Just use code PASSIONFRUIT when you sign up. 


IN THE BIZ


PLATFORMS

The Federal Trade Commission Takes On Viewbotting and Fake Reviews in the US

Viewbotting is now banned by the FTC.

By Charlotte Colombo, Passionfruit Contributor


PERSONALITIES

Chocolate at Any Cost: A Feastables Review

Feastables is not the best chocolate, but its popularity isn’t tied to how it tastes. 

By Steven Asarch, Passionfruit Contributor


WHAT WE’RE WATCHING


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The ‘Traumageddon’ Reckoning

    The ‘Traumageddon’ Reckoning

    CREATOR NEWSLETTER Issue #144 | June 20, 2023 Youtuber Colleen Ballinger is currently facing an onslaught of allegations of grooming and inappropriate behavior from former young fans and employees. Though the situation, known as “traumageddon,” may seem like niche influencer drama, it’s actually indicative of how creators have come to hold each other accountable. I’ll…

  • Creators Face an Existential Crisis. But Help is On the Way.

    Creators Face an Existential Crisis. But Help is On the Way.

    CREATOR NEWSLETTER Issue #143 | June 15, 2023 Today’s newsletter is presented by Detail, a powerful all-in-one app for video creators at every level. Use Passionfruit’s referral link to try out their new iOS app Detail Duo, which allows you to dual record, edit and post directly from your phone. SPONSORED Detail Duo is the…

  • The Creator Labor Economy is Broken. Pay Your Mods Anyway.

    The Creator Labor Economy is Broken. Pay Your Mods Anyway.

    CREATOR NEWSLETTER Issue #142 | June 13, 2023 Don’t adjust your screens, we’re trying out some new stuff here on the newsletter. Starting with this long overdue meet-and-greet: Hi! I’m Drew Grant, and I’m the managing editor of Passionfruit. If you’ve noticed we’ve been shifting around our content coverage, I’m the person to blame for…