Is the ‘Very Demure’ Trademark in Crisis?

CREATOR NEWSLETTER

Issue #267 | August 27, 2024

By now, we’ve all heard about the “very demure, very mindful” creator, Jools Lebron. The TikToker pioneered the massively viral, tongue-in-cheek signature catchphrase, hitting on a polite, cutesy, “modest” feminine diva aesthetic (a satirical antithetical to our messy, neon-green brat summer.)

Lebron’s newfound fame has landed her some high-profile gigs, like an appearance on Jimmy Kimmel Live with Rupaul, CBS’s morning show, events with makeup mogul Patrick Ta, and brand deals with companies like Lyft and Verizon. However, her success has apparently come with a hiccup: someone else is trying to steal her rightfully deserved trademark.

On August 23, TMZ broke the news that a man named Jefferson Bates applied to trademark Lebron’s viral phrase. Bates allegedly has a history of trying to claim trending phrases that he did not invent. In a now-deleted TikTok, Lebron has admitted that she felt she “dropped the ball” by not securing the trademark sooner.

But, Lebron may still be able to secure the trademark she deserves. To find out how, check out the story below. (You can also read this nifty guide on the differences between trademarks and copyrights for more context.)

Luckily, it seems like Bates doesn’t have a real case for winning the trademark. We all know who the phrase really belongs to. Plus, how can I say this demurely..? Money can’t buy class. 💅

– Grace Stanley, Deputy Editor

PERSONALITIES

Is the ‘Very Demure’ Trademark in Crisis?

Social media star Jools Lebron told TikTok viewers she ‘dropped the ball‘ by not filing a trademark fast enough.

By Charlotte Colombo, Passionfruit Contributor

jools lebron in car with caption "How to be demure at work"

→ READ THE FULL STORY

Build Your Own Cosmetics Business With Blanka

Launching any kind of product is hard, launching a cosmetics line can seem like the hardest. But Blanka was started by a fellow creator to help other creators source, produce, and distribute cruelty-free, high quality vegan cosmetics under your own custom brand label, with no minimum order size and drop shipping available. Sign up now for your first 14 days free.

Try Blanka

IN THE BIZ

TIPS & TRICKS

Trademark vs Copyright: A Beginners Guide for Creators

Whether protecting your content or your brand, you need to know the basics. 

By Patricia Grisafi, Passionfruit Contributor

READ THE FULL STORY →

CULTURE

The Opera Gets TikTok-ified

A short-form opera will premiere at the Teatro Morlacchi on September 13. 

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

The React Pack – Dani, Morgan, and Sam – joins us on this week’s Reactorverse Podcast. This trio, renowned for their anime reactions, will showcase the on-screen chemistry and flow that has shaped their lives both on and off camera.

Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode! If you’d prefer to listen in audio form, we also have a podcast feed.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • The Faux Charitable Endeavor of ‘Creator Funds’

    The Faux Charitable Endeavor of ‘Creator Funds’

    CREATOR NEWSLETTER Issue #185 | November 14, 2023 “Is anybody else seriously depressed that they’re getting rid of the Creator Fund?” TikToker @laurawiththecurls said in a video this week. “Was I ever making an earth-shattering amount of money on here? No. … But it was nice to get just a little bit of extra money…

    By

    Grace Stanley

  • While Hollywood Celebrates Its Fairytale Union Wins, Content Creators Get Played for Pinocchios

    While Hollywood Celebrates Its Fairytale Union Wins, Content Creators Get Played for Pinocchios

    CREATOR NEWSLETTER Issue #184 | November 9, 2023 It’s Thursday evening, and my timeline is full of rejoicing. Following September’s historic wins by the Writers Guild of America, the Screen Actors Guild has seemingly (conditional upon vote approval) followed suit, ending its strike against major studios to a series of cheers and applause from its…

    By

    Drew Grant

  • The Internet Is Trash. Who’s Going To Clean It Up?

    The Internet Is Trash. Who’s Going To Clean It Up?

    CREATOR NEWSLETTER Issue #183 | November 7, 2023 For years, writers have been calling out cyberspace for being full of garbage. It’s a permanent archive of all the weirdest, grossest, darkest, and most disturbing parts of ourselves — immortalized into offensive memes, snarky Reddit threads, and bad tweets. If you’re anything like me, you probably…

    By

    Grace Stanley