Is the ‘Very Demure’ Trademark in Crisis?

CREATOR NEWSLETTER

Issue #267 | August 27, 2024

By now, we’ve all heard about the “very demure, very mindful” creator, Jools Lebron. The TikToker pioneered the massively viral, tongue-in-cheek signature catchphrase, hitting on a polite, cutesy, “modest” feminine diva aesthetic (a satirical antithetical to our messy, neon-green brat summer.)

Lebron’s newfound fame has landed her some high-profile gigs, like an appearance on Jimmy Kimmel Live with Rupaul, CBS’s morning show, events with makeup mogul Patrick Ta, and brand deals with companies like Lyft and Verizon. However, her success has apparently come with a hiccup: someone else is trying to steal her rightfully deserved trademark.

On August 23, TMZ broke the news that a man named Jefferson Bates applied to trademark Lebron’s viral phrase. Bates allegedly has a history of trying to claim trending phrases that he did not invent. In a now-deleted TikTok, Lebron has admitted that she felt she “dropped the ball” by not securing the trademark sooner.

But, Lebron may still be able to secure the trademark she deserves. To find out how, check out the story below. (You can also read this nifty guide on the differences between trademarks and copyrights for more context.)

Luckily, it seems like Bates doesn’t have a real case for winning the trademark. We all know who the phrase really belongs to. Plus, how can I say this demurely..? Money can’t buy class. 💅

– Grace Stanley, Deputy Editor

PERSONALITIES

Is the ‘Very Demure’ Trademark in Crisis?

Social media star Jools Lebron told TikTok viewers she ‘dropped the ball‘ by not filing a trademark fast enough.

By Charlotte Colombo, Passionfruit Contributor

jools lebron in car with caption "How to be demure at work"

→ READ THE FULL STORY

Build Your Own Cosmetics Business With Blanka

Launching any kind of product is hard, launching a cosmetics line can seem like the hardest. But Blanka was started by a fellow creator to help other creators source, produce, and distribute cruelty-free, high quality vegan cosmetics under your own custom brand label, with no minimum order size and drop shipping available. Sign up now for your first 14 days free.

Try Blanka

IN THE BIZ

TIPS & TRICKS

Trademark vs Copyright: A Beginners Guide for Creators

Whether protecting your content or your brand, you need to know the basics. 

By Patricia Grisafi, Passionfruit Contributor

READ THE FULL STORY →

CULTURE

The Opera Gets TikTok-ified

A short-form opera will premiere at the Teatro Morlacchi on September 13. 

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

The React Pack – Dani, Morgan, and Sam – joins us on this week’s Reactorverse Podcast. This trio, renowned for their anime reactions, will showcase the on-screen chemistry and flow that has shaped their lives both on and off camera.

Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode! If you’d prefer to listen in audio form, we also have a podcast feed.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 💪 VidCon: Best Tips for Sustaining and Scaling Your Career

    💪 VidCon: Best Tips for Sustaining and Scaling Your Career

    CREATOR ECONOMY NEWSLETTER Issue 47 | June 30, 2022 We’re continuing with our VidCon takeaways today, with Passionfruit reporter Grace Stanley writing about the best advice and tools they saw at the conference. In case you missed the Tuesday newsletter, you can find it here. In it, you’ll find how creators mitigate burnout and how…

    By

    Passionfruit

  • 🔥 VidCon: Internet OGs Share How They Fight Burnout

    🔥 VidCon: Internet OGs Share How They Fight Burnout

    CREATOR ECONOMY NEWSLETTER Issue 46 | June 28, 2022 Happy Tuesday! Beginning today, we’ll be bringing you two newsletters per week (although, as a programming note, we will be skipping July 5 to account for the holiday). This week, we’re sharing some of our dispatches from VidCon, which returned to Anaheim after three years away…

    By

    Passionfruit

  • 💫 How Smosh Survived 16 Years of the Internet

    💫 How Smosh Survived 16 Years of the Internet

    CREATOR ECONOMY NEWSLETTER Issue 45 | June 23, 2022 Together with: … Yesterday marked the start of VidCon, and the Passionfruit team is here to give you the rundown of what’s going on in Anaheim. After nearly three years away due to the pandemic, the conference is back, and the energy is chaotic. From legendary…

    By

    Passionfruit