ScarJo Sets an Important Precedent for Creators

CREATOR NEWSLETTER


It feels like something important is brewing these past few months with celebrities and AI — whether it’s FKA Twigs speaking to the Senate about AI robbing artists of their rights, Sony sending out warnings to hundreds of AI companies to not use their creators’ work, or the Tree Queen herself (aka Scarlett Johansson) speaking out against OpenAI. In case you’re unfamiliar with the latter, our reporter Charlotte Colombo broke down the viral ScarJo news today. In short, OpenAI had to pause its latest ChatGPT voice bot, known as “Sky,” after Johansson spoke out about how it sounds exactly like her.


THE COMMENTS SECTION


Celebrities are often much-needed leaders at the forefront of the labor movement. The most powerful unions in the entertainment industry today, like the Writers Guild and SAG-AFTRA, accumulated their power largely due to the early backing of famous Hollywood stars. SAG-AFTRA, which includes various types of creators and influencers in its ranks, has already signaled support for Johansson in the wake of this news.

Ultimately, today’s biggest stars like Johansson (or any of you fancy-schmancy creators in the audience) can use their platform and withhold labor to force major companies like OpenAI to create AI standards that can help ensure protections for everyone in the industry, even the smallest creators.

In summation, thank you, millionaires, we appreciate your #solidarity. Maybe we won’t eat you now.


PERSONALITIES

OpenAI Pulls ChatGPT-4 Voice After Actress Scarlett Johansson Speaks Out

image of scarlett johansson next to a chatgpt and openai logo on a cellphone with a wavy pink and orange design in the background

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue.

With AsqMe, you can answer those questions fast while monetizing your expertise. Get started today for FREE!


IN THE BIZ


CULTURE

Streamer Kai Cenat Spends 167 Hours to Beat One of the Hardest Video Games, ‘Elden Ring’

The marathon attracted a lot of attention and even some controversy.

By Steven Asarch, Passionfruit Contributor

streamer Kai Cenat next to video game emojis and elden ring video game in the background

TIPS & TRICKS

ai law - a gavel and a robot resting over the word AI

When tech moves faster than the law, your ethics are important.

By Patricia Grisafi, Passionfruit Contributor


UPCOMING EVENTS


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Older Creators Challenge Ageism

    Older Creators Challenge Ageism

    CREATOR ECONOMY NEWSLETTER Issue 39 | May 12, 2022 The creator economy is often viewed as a young person’s industry. However, while Gen Z is a dominant force on social media, plenty of older creators are challenging the notion of who gets to be successful online. From content houses for retirees to a mega-popular cooking…