Is the ‘Very Demure’ Trademark in Crisis?

CREATOR NEWSLETTER

Issue #267 | August 27, 2024

By now, we’ve all heard about the “very demure, very mindful” creator, Jools Lebron. The TikToker pioneered the massively viral, tongue-in-cheek signature catchphrase, hitting on a polite, cutesy, “modest” feminine diva aesthetic (a satirical antithetical to our messy, neon-green brat summer.)

Lebron’s newfound fame has landed her some high-profile gigs, like an appearance on Jimmy Kimmel Live with Rupaul, CBS’s morning show, events with makeup mogul Patrick Ta, and brand deals with companies like Lyft and Verizon. However, her success has apparently come with a hiccup: someone else is trying to steal her rightfully deserved trademark.

On August 23, TMZ broke the news that a man named Jefferson Bates applied to trademark Lebron’s viral phrase. Bates allegedly has a history of trying to claim trending phrases that he did not invent. In a now-deleted TikTok, Lebron has admitted that she felt she “dropped the ball” by not securing the trademark sooner.

But, Lebron may still be able to secure the trademark she deserves. To find out how, check out the story below. (You can also read this nifty guide on the differences between trademarks and copyrights for more context.)

Luckily, it seems like Bates doesn’t have a real case for winning the trademark. We all know who the phrase really belongs to. Plus, how can I say this demurely..? Money can’t buy class. 💅

– Grace Stanley, Deputy Editor

PERSONALITIES

Is the ‘Very Demure’ Trademark in Crisis?

Social media star Jools Lebron told TikTok viewers she ‘dropped the ball‘ by not filing a trademark fast enough.

By Charlotte Colombo, Passionfruit Contributor

jools lebron in car with caption "How to be demure at work"

→ READ THE FULL STORY

Build Your Own Cosmetics Business With Blanka

Launching any kind of product is hard, launching a cosmetics line can seem like the hardest. But Blanka was started by a fellow creator to help other creators source, produce, and distribute cruelty-free, high quality vegan cosmetics under your own custom brand label, with no minimum order size and drop shipping available. Sign up now for your first 14 days free.

Try Blanka

IN THE BIZ

TIPS & TRICKS

Trademark vs Copyright: A Beginners Guide for Creators

Whether protecting your content or your brand, you need to know the basics. 

By Patricia Grisafi, Passionfruit Contributor

READ THE FULL STORY →

CULTURE

The Opera Gets TikTok-ified

A short-form opera will premiere at the Teatro Morlacchi on September 13. 

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

The React Pack – Dani, Morgan, and Sam – joins us on this week’s Reactorverse Podcast. This trio, renowned for their anime reactions, will showcase the on-screen chemistry and flow that has shaped their lives both on and off camera.

Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode! If you’d prefer to listen in audio form, we also have a podcast feed.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 📣 What You Need To Know About the First East Coast VidCon

    📣 What You Need To Know About the First East Coast VidCon

    CREATOR ECONOMY NEWSLETTER Issue 73 | October 6, 2022 VidCon, the beloved digital creator convention founded by John and Hank Green, is turning 13 next year. Within that time, the event has grown beyond what anyone could have imagined in 2010, scaling to multiple conferences in various global cities since it was acquired by Paramount…

    By

    Daysia Tolentino

  • ⚔️ Disabled Creators Say Social Media Is a Double-Edged Sword

    ⚔️ Disabled Creators Say Social Media Is a Double-Edged Sword

    CREATOR ECONOMY NEWSLETTER Issue 72 | October 4, 2022 Content creation can be a stressful job, but there is often additional pressure placed on disabled creators who often rely on social media income to make a living. Like all creators, disabled influencers use social media to make money and connect with their communities. They experience…

    By

    Daysia Tolentino

  • 📱 TikTok Live’s Enigmatic Rising Star

    📱 TikTok Live’s Enigmatic Rising Star

    CREATOR ECONOMY NEWSLETTER Issue 71 | September 29, 2022 There’s one TikTok creator who has been creeping their way onto my feeds: Itzpsyiconic. It’s a welcome presence, as clips from his TikTok Live streams always crack me up.  The creator, whose real name is Kelon, amassed a sizable following with his cast of characters: the…

    By

    Daysia Tolentino