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đź’° YouTube Drama Leads to Demonetization
CREATOR ECONOMY NEWSLETTER Issue 44 | June 16, 2022 Creators have struggled against YouTube’s strike system and demonetization processes for years. Following the 2017 Adpocalypse, YouTube began vigilantly taking ads off of videos considered to be brand unsafe. This, coupled with a copyright strike system that can often be abused, has left creators extra cautious…
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🎮 Paving the Way for Black Women in Gaming
CREATOR ECONOMY NEWSLETTER Issue 43 | June 9, 2022 Gaming is often a hostile environment for women and people of color. However, while gaming remains predominantly white and male, a recent study from NewZoo shows there is demand for more diversity in the industry and for companies to commit to curbing hate toward minority gamers.…
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💸 Would You Tell This TikToker How Much You Make?
CREATOR ECONOMY NEWSLETTER Issue 42 | June 2, 2022 The Great Resignation persists as people continue to demand better compensation and working conditions from their jobs. Workers at massive companies like Amazon, Apple, and Starbucks are pushing to unionize for more benefits and protections after the devastation of the COVID-19 pandemic. A Pew Research Center…
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🕹️ TikTok Mega-Star Launches Web3 Gaming Company
CREATOR ECONOMY NEWSLETTER Issue 41 | May 26, 2022 Like most ventures on the blockchain, play-to-earn gaming has been met with a lot of skepticism. In addition to the environmental impact and volatility of the crypto market at-large, gamers have brought up concerns unique to play-to-earn gaming. Critics say these games are costly to enter,…
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The Appeal of Hours-Long YouTube Recaps
CREATOR ECONOMY NEWSLETTER Issue 37 | April 28, 2022 As I write this, I am three hours deep into YouTuber Quinton Hoover’s first iCarly recap, which clocks in just under five hours. If you think that’s bizarre, it’s not as unusual as it seems. Uber-long YouTube videos like Hoover’s have risen in popularity over the past couple…
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Nikita Dragun’s New Chapter
CREATOR ECONOMY NEWSLETTER Issue 38 | May 5, 2022 Nikita Dragun is a complicated fixture in the creator space. She’s one of the most visible and outspoken trans influencers in the world. She’s also become infamous for drama and controversy over the past few years. Scandal has been a driving force in her career thus far, following her from YouTube to…
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đź‘» Snapchat Fails Black Creators
CREATOR ECONOMY NEWSLETTER Issue 40 | May 19, 2022 Since the Black Lives Matter protests in the summer of 2020, many platforms have pledged to support Black creators through dedicated funds and incubator programs. The creator economy, like many other industries, has been facing an ongoing reckoning over the racial biases impacting Black creators. Still,…
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Older Creators Challenge Ageism
CREATOR ECONOMY NEWSLETTER Issue 39 | May 12, 2022 The creator economy is often viewed as a young person’s industry. However, while Gen Z is a dominant force on social media, plenty of older creators are challenging the notion of who gets to be successful online. From content houses for retirees to a mega-popular cooking…
