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CREATOR ECONOMY NEWSLETTER Issue # 82 | Nov. 17, 2022 Whether it’s because of burnout or a desire to scale their businesses, many creators hire editors, producers, managers, and third-party companies to assist with their workload. One of those companies is creator-oriented company Jellysmack, which has made a huge splash in the creator economy and…

CREATOR ECONOMY NEWSLETTER Issue #82 | Nov. 15, 2022 There’s nothing worse than working hard on a funny tweet, dance, song, recipe, video, or joke and having it stolen. On the internet, it’s easy to steal, borrow, or ride off the success of others’ ideas without facing any consequences. And despite creators often preaching “authenticity”…

CREATOR ECONOMY NEWSLETTER Together with: Issue #82 | Nov. 10, 2022 Elon Musk’s Twitter takeover has been certainly been tumultuous. Less than two weeks into his executive reign, users are abandoning the platform, advertisers are pausing their Twitter campaigns, employees are being laid off or resigning, and creator Hank Green tweeted Musk “has no idea…

CREATOR ECONOMY NEWSLETTER Issue #81 | Nov. 8, 2022 Niche subcultures thrive on TikTok. Cannamoms, furries, adult age regressors, and more use the platform to find community and destigmatize their unique interests. However, the platform can breed hate against many marginalized creators who make it to the “wrong side of TikTok.” This week, Passionfruit contributor…

CREATOR ECONOMY NEWSLETTER Together with: Issue 80 | November 3, 2022 Creators increasingly have power over a younger generation that often gets its news scrolling through social media feeds. This month, the White House invited more than 20 TikTok creators to meet President Joe Biden and discuss pressing political topics. And it isn’t the first…

CREATOR ECONOMY NEWSLETTER Issue #79 | Nov. 2, 2022 Reality television has a symbiotic relationship with the creator economy. As previously covered by Passionfruit, the reality TV star-to-influencer pipeline is real. Some reality TV stars are beloved pioneers in the creator world, some are notoriously successful social media monetizers, and others spark debate on controversial…

CREATOR ECONOMY NEWSLETTER Issue 78 | October 25, 2022 After 78 issues and over a year of producing creator-focused content for Passionfruit, this is my last note to you, dear readers! To be clear, Passionfruit isn’t going anywhere—just me. From this point forward, the newsletter will be helmed by a familiar face (err, name): Grace…

CREATOR ECONOMY NEWSLETTER Issue 77 | October 20, 2022 No one wants to worry about taxes or retirement plans when they’re busy chasing the next check. Creators’ income, like that of any freelancer, can be unpredictable, and it’s hard to keep track of your finances alone. Amid increasing discussions about how creators of all sizes…

CREATOR ECONOMY NEWSLETTER Issue 76 | October 18, 2022 Days after Real Housewives of New York star Bethenny Frankel made headlines for suing TikTok for allowing the use of her image in counterfeit ads, Frankel went viral on the platform for going to greater lengths to protect her image. The reality television star sent cease…

CREATOR ECONOMY NEWSLETTER Issue 75 | October 13, 2022 Gambling on Twitch has been a hot topic of debate recently following a series of controversies, one involving a ”scamming” streamer and another including bankrupt fans. Following the revelation that streamer Sliker allegedly conned fans out of $200,000 to feed a gambling addiction, top creators such…